CRM Manager
NerdWallet
Cloud
Job Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Own the strategy and implementation of end-to-end lifecycle marketing initiatives across Felix Health
- Develop a dynamic and personalized customer lifecycle experience, tailored to each user’s journey around key behaviours
- Develop and execute activation, engagement, retention and win-back initiatives
- Execute end-to-end lifecycle marketing campaigns: define target audiences and communication strategies across email, push notifications, SMS, and in-app messages (through Iterable)
- Continuously optimize performance through A/B testing and experimentation
- Identify and apply best practices to measure, analyze, test and surface opportunities and recommendations to improve customer experience
- Work cross-functionally with marketing, creative, engineering and analytics teams to define objectives, develop strategy, lead campaign development, and scale lifecycle technology and processes
- Provide thought leadership in lifecycle marketing and one-to-one engagement at scale
Requirements
- Experience leading and scaling full lifecycle programs (activation, engagement, retention, win-back)
- Multi-year track record with marketing automation technology (Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and other tools/languages (HTML/CSS) is an asset
- Self-motivated, deadline-driven, detail-oriented and highly experienced digital leader
- Thoughtful, critical thinker who follows a systematic and rigorous approach to problem solving
- Proven success working with cross-functional teams (Product, Data) to create and execute shared, data-informed goals
- Scrappy with a willingness to learn; ability to execute quickly and iterate
- Experience shipping end-to-end messaging campaigns and scaling programs
- Understanding of acquisition, activation, engagement and retention strategies, customer journeys, lifecycle marketing (CRM), marketing automation and relevant metrics
- Robust analytical skillset; able to digest ambiguous data sets, communicate critical insights, and ask the right questions
- Experience with A/B testing and continuous optimization
- Legal entitlement to work in Canada (application form question)
