Customer Engagement Specialist
Avēsis
CRM Automation Specialist
Xibo Open Source Digital Signage
full-time
Posted on:
Location: Arizona, California, Colorado, Utah • 🇺🇸 United States
Visit company websiteSalary
💰 $31 - $41 per hour
Job Level
Mid-LevelSenior
Tech Stack
CloudJavaScriptPythonSQL
About the role
- Design, implement and deploy automated email and SMS customer journeys in Salesforce Marketing Cloud
- Monitor and optimize existing journeys to meet company goals and drive customer experience
- Use scripting to provide dynamic data to communications
- Collaborate with data activation teams to drive consistent audience segmentation strategies
- QA and troubleshoot customer journeys to ensure responsiveness, device-friendliness, tracking, and functionality
- Partner with ecommerce engineering team to ensure seamless transactional email customer experience
- Track and report on automated CRM journeys
- Drive process and documentation improvements to support operations efficiency
- Define requirements for implementation and integration of marketing automation platform
- Support special projects as assigned
- Report to the Digital Marketing Strategy lead and support multiple business categories
Requirements
- 4-5 years of experience designing, implementing and deploying dynamic CRM automated journeys
- Proficient with AMPScript, HTML, CSS, SQL, and JavaScript for automation, dynamic content, customizations, and integrations
- Bachelor's degree in Computer Science, Information Systems, Marketing, or related field
- Expertise with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Data Extensions)
- Strong understanding of customer journey mapping, audience segmentation strategy, and personalization tactics
- Ability to combine analytics and qualitative data to drive customer journey strategies
- Troubleshoot and resolve technical issues
- Proficient in pulling report data from various SFMC applications
- Experience working with cross-functional teams
- Preferred: Experience with C# and Python
- Preferred: Experience in B2B and B2C contexts
- Note: This is a contract role anticipated to be 12 months
