Xibo Open Source Digital Signage

CRM Automation Specialist

Xibo Open Source Digital Signage

full-time

Posted on:

Origin:  • 🇺🇸 United States • Arizona, California, Colorado, Utah

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Salary

💰 $31 - $41 per hour

Job Level

Mid-LevelSenior

Tech Stack

CloudJavaScriptPythonSQL

About the role

  • Design, implement and deploy automated email and SMS customer journeys in Salesforce Marketing Cloud
  • Monitor and optimize existing journeys to meet company goals and drive customer experience
  • Use scripting to provide dynamic data to communications
  • Collaborate with data activation teams to drive consistent audience segmentation strategies
  • QA and troubleshoot customer journeys to ensure responsiveness, device-friendliness, tracking, and functionality
  • Partner with ecommerce engineering team to ensure seamless transactional email customer experience
  • Track and report on automated CRM journeys
  • Drive process and documentation improvements to support operations efficiency
  • Define requirements for implementation and integration of marketing automation platform
  • Support special projects as assigned
  • Report to the Digital Marketing Strategy lead and support multiple business categories

Requirements

  • 4-5 years of experience designing, implementing and deploying dynamic CRM automated journeys
  • Proficient with AMPScript, HTML, CSS, SQL, and JavaScript for automation, dynamic content, customizations, and integrations
  • Bachelor's degree in Computer Science, Information Systems, Marketing, or related field
  • Expertise with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Data Extensions)
  • Strong understanding of customer journey mapping, audience segmentation strategy, and personalization tactics
  • Ability to combine analytics and qualitative data to drive customer journey strategies
  • Troubleshoot and resolve technical issues
  • Proficient in pulling report data from various SFMC applications
  • Experience working with cross-functional teams
  • Preferred: Experience with C# and Python
  • Preferred: Experience in B2B and B2C contexts
  • Note: This is a contract role anticipated to be 12 months