Senior Staff Marketing Manager – Global Healthcare Customer Segment
Illumina
Global Sales and Marketing Manager
DISHER
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
SeniorLead
About the role
- Lead and manage global sales and marketing teams, setting clear KPIs, strategies, and performance objectives.
- Develop and implement integrated B2C and B2B strategies that align sales performance with marketing campaigns, promotions, and messaging.
- Oversee marketing initiatives, including branding, digital campaigns, content development, and events to support lead generation and customer engagement.
- Strengthen and expand the company’s dealer, distributor, and service center networks in the U.S. and international markets.
- Monitor and optimize the sales pipeline from lead acquisition to conversion, driving consistent revenue growth.
- Analyze sales, marketing, and market data to identify trends, opportunities, and areas for improvement.
- Leverage deep experience and existing relationships in the powersports and OEM sectors to foster partnerships and enhance market reach.
- Collaborate with product development and customer experience teams to ensure market alignment and customer satisfaction.
- Own and drive brand strategy across all channels, ensuring consistent voice, positioning, and visual identity globally.
- Act as a senior leader and public representative of the company at key industry events, dealer meetings, and customer engagements.
Requirements
- 10+ years of experience in sales and marketing leadership roles, preferably in the powersports, motorcycle, or OEM industries.
- Proven success managing integrated sales and marketing strategies across domestic and global markets.
- Strong experience in B2C and B2B channel development, including direct-to-consumer and dealer/distributor networks.
- Deep understanding of OEM and dealership operations, market trends, and competitive positioning.
- Demonstrated ability to lead cross-functional teams and inspire high performance.
- Excellent analytical, strategic planning, and decision-making skills.
- Skilled in CRM, digital marketing platforms, and performance tracking tools.
- Exceptional communication, negotiation, and presentation abilities.
- Bachelor's degree in Marketing, Business, or related field (MBA preferred).
