Marketing

• Define and execute the global healthcare customer segment marketing strategy aligned with company business goals and cohesive brand narrative.
• Lead market segmentation analysis and customize customer touchpoints, communications, and campaigns to healthcare customer sub-types and settings.
• Drive customer-centric messaging personalization by leveraging data, insights, and feedback.
• Assess performance and marketing ROI; report to senior leadership with insights and recommendations.
• Develop deep insights into key customer segments and their needs, challenges, and behaviors.
• Define and execute tailored marketing strategies for each healthcare customer sub-type to drive targeted engagement.
• Collaborate with Regional Field Marketing to execute major initiatives including global tradeshows, marketing content, and sales enablement.
• Partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral supporting customer acquisition and retention.
• Coordinate global and regional go-to-market strategy across Illumina's product portfolio for decentralized clinical genomic testing market.

Senior Staff Marketing Manager – Global Healthcare Customer Segment

Partner Marketing Manager

Marketing Lead

Regional Marketing Manager – Animal Biosolution

Director, Marketing – SEA, TW & HK

Marketing Manager – Innovation