Director of Product, Purchasing
MealSuite
Senior Staff Marketing Manager – Global Healthcare Customer Segment
Illumina
full-time
Posted on:
Origin: • 🇸🇬 Singapore
Visit company websiteJob Level
Senior
About the role
- Define and execute the global healthcare customer segment marketing strategy aligned with company business goals and cohesive brand narrative.
- Lead market segmentation analysis and customize customer touchpoints, communications, and campaigns to healthcare customer sub-types and settings.
- Drive customer-centric messaging personalization by leveraging data, insights, and feedback.
- Assess performance and marketing ROI; report to senior leadership with insights and recommendations.
- Develop deep insights into key customer segments and their needs, challenges, and behaviors.
- Define and execute tailored marketing strategies for each healthcare customer sub-type to drive targeted engagement.
- Collaborate with Regional Field Marketing to execute major initiatives including global tradeshows, marketing content, and sales enablement.
- Partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral supporting customer acquisition and retention.
- Coordinate global and regional go-to-market strategy across Illumina's product portfolio for decentralized clinical genomic testing market.
Requirements
- At least 12 years of industry experience in Product Marketing or Product Management with a Bachelor’s degree, OR a minimum of 8 years’ experience with a Master’s degree, OR a minimum of 5 years’ experience with a PhD, or equivalent experience.
- Direct B2B marketing experience within decentralized clinical testing, healthcare, or related industries required.
- Proven success in global and regional customer segmentation, go-to-market strategy, and campaign execution.
- Strong analytical skills with the ability to convert data into actionable insights.
- Exceptional communication and storytelling skills.
- Experience working in global, cross-functional, and matrixed organizations.
- Minimum of a Bachelor’s degree in Marketing, Business, Healthcare, or a related field required; advanced degree (MBA, MS in Marketing, or scientific field) strongly preferred and may substitute for equivalent experience.
- Not eligible for visa sponsorship (work authorization requirement).
- Candidates may be subject to background checks on conditional offers.
