Directive

Performance Marketing

• Responsible for client and employee retention; performance is directly reflected in the P&L
• Set goals for every client engagement in their pod
• Ensure every client follows best practices across channels (including LTV:CAC modeling, Customer Generation, Share of SERP, Functional Content)
• Support strategists to earn campaign approvals and remove roadblocks
• Ensure roadblocks are discussed in 1x1 conversations and action plans established
• Build structure, create cadence, proactively support and empower team with clear communication and expectation setting
• Drive measurable goals: NSM attainment 100%, CSAT 4.2+, Bookings $150k per half-year (total across pod for H1)
• Operate primarily virtually from a home office and collaborate with colleagues through Zoom and Slack
• May utilize company offices in Irvine, CA and participate in company-wide programs and trips

Associate Director, Paid Media

• Directly responsible for both client and employee retention; performance reflected in P&L
• Set the goals for every client engagement in their pod
• Ensure every client follows best practices across channels (LTV:CAC modeling, Customer Generation, Share of SERP, Functional Content)
• Break down barriers to campaign approval and support strategists in earning approvals
• Ensure roadblocks are discussed in 1x1s and action plans are established
• Build structure, create cadence, support proactively, and empower team with clear communication and expectation setting
• Drive key goals: NSM attainment 100%, CSAT 4.2+, and bookings $150k per half of the year (pod)
• Collaborate virtually (Zoom, Slack) and operate 100% virtually from a home office when applicable

Social Media Manager

• Directive Consulting is the leading B2B performance marketing agency that uses Customer Generation to drive pipeline, fuel SQLs, and scale B2B/SaaS brands
• Part-time Social Media Intern role creating real-time content across TikTok, Instagram, LinkedIn, Twitter, Facebook, and YouTube
• Plan, create, and publish content that stops thumbs and starts conversations
• Identify emerging trends and turn them into content that drives buzz, engagement, and brand visibility
• Actively engage with the community by replying to comments and joining trending conversations
• Collaborate with the marketing team to elevate brand presence and voice across platforms
• Analyze performance metrics and share ideas to optimize reach, engagement, and content strategy
• Brainstorm creative concepts (Reels, memes, threads, carousels, long-form videos)
• Gain hands-on experience with how social media drives real business impact as part of a full-funnel marketing strategy
• Internship details: approximately 6–7 hours per week for an initial 12 weeks; compensation $20 per hour; potential for extension

Social Media Intern

Analyst

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.
We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.
We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.
But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?
This role reports to the Director of CRO and plays a crucial role in shaping and executing high-impact, data-driven strategies to enhance advertising, landing page and website conversion rates within our CRO service line.
Passionate about using data to drive business growth, you will work directly with our enterprise SaaS clients, running point on creating custom strategies, executing CRO deliverables, demonstrating strategic leadership, and bringing expert knowledge in conversion rate optimization. Using a strong analytical mindset and proven methodologies, you will continuously refine our processes and ensure best-in-class performance for each client, positioning our team as true CRO leaders, consistently delivering high-performing strategies that drive results.
Please note- this role is titled Senior Account Strategist, CRO internally
Own, lead and execute high-impact CRO strategies, bridging data insights with creative solutions to drive measurable improvements in our clients' conversion rates
Design and implement CRO strategies for diverse clients, tailoring initiatives to drive results aligned with their business goals
Lead and run the day-to-day CRO strategy for multiple client accounts, overseeing end-to-end experimentation for A/B and multivariate testing and behavior analysis, using supportive research to explore and validate hypotheses
Serve as a strategic partner, providing advanced guidance on CRO methodologies and tools, particularly for clients new to CRO
Conduct CRO audits to assess clients’ strengths and weaknesses, providing solid, persuasive advice and concrete plans on how and where to improve conversions
Establish KPIs for conversion rate optimization and create robust A/B testing roadmaps for CRO for advertising (Digital Campaigns, Ad sets, Landing Pages) and CRO for websites (user-experience, journey mapping, increasing demos held and form fills)
Make sound CRO recommendations while weighing client appetite for risk, technical limitations and CRO maturity
Collaborate with other service lines to identify CRO opportunities and contribute to client pitches. This includes supporting and building slides for pitch decks and presenting strategies and impact to potential clients with confidence and clarity
Drive cross-sells, upsells and referrals via client relationships and professional network while working in-tandem with Paid Media, SEO/Content, Video, MOps and Startup teams to bring CRO strategy into the full service client mix
Travel to visit clients approximately once per year, per client or as needed

Senior Conversion Optimization Analyst

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.
We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.
We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.
But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?
About The Role: This role reports to the Director of CRO and plays a crucial role in shaping and executing high-impact, data-driven strategies to enhance advertising, landing page and website conversion rates within our CRO service line.
Passionate about using data to drive business growth, you will work directly with our enterprise SaaS clients, running point on creating custom strategies, executing CRO deliverables, demonstrating strategic leadership, and bringing expert knowledge in conversion rate optimization. Using a strong analytical mindset and proven methodologies, you will continuously refine our processes and ensure best-in-class performance for each client, positioning our team as true CRO leaders, consistently delivering high-performing strategies that drive results.
Please note- this role is titled Senior Account Strategist, CRO internally
What You'll Do: Own, lead and execute high-impact CRO strategies, bridging data insights with creative solutions to drive measurable improvements in our clients' conversion rates
Design and implement CRO strategies for diverse clients, tailoring initiatives to drive results aligned with their business goals
Lead and run the day-to-day CRO strategy for multiple client accounts, overseeing end-to-end experimentation for A/B and multivariate testing and behavior analysis, using supportive research to explore and validate hypotheses
Serve as a strategic partner, providing advanced guidance on CRO methodologies and tools, particularly for clients new to CRO
Conduct CRO audits to assess clients’ strengths and weaknesses, providing solid, persuasive advice and concrete plans on how and where to improve conversions
Establish KPIs for conversion rate optimization and create robust A/B testing roadmaps for CRO for advertising (Digital Campaigns, Ad sets, Landing Pages) and CRO for websites (user-experience, journey mapping, increasing demos held and form fills)
Make sound CRO recommendations while weighing client appetite for risk, technical limitations and CRO maturity
Collaborate with other service lines to identify CRO opportunities and contribute to client pitches. This includes supporting and building slides for pitch decks and presenting strategies and impact to potential clients with confidence and clarity
Drive cross-sells, upsells and referrals via client relationships and professional network while working in-tandem with Paid Media, SEO/Content, Video, MOps and Startup teams to bring CRO strategy into the full service client mix
Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like: You encompass our core values through every interaction; internally and externally
Effectively manage multiple mid-tier and enterprise accounts
Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores
Build client trust and relationships that create consistent renewals
Cross-sell services that align with client goals and objectives
Clearly communicate results with client point of contact and executives
Exceptional decision-making, as it relates to strategic direction for accounts
Work Environment Requirements: As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.
Additional Information: At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1

Senior CRO Analyst

Account Manager

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Senior Account Strategist, Paid Media

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

• You encompass our core values through every interaction; internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department level OKRs, such as client growth and goal attainment
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Exceptional decision making, as it relates to strategic direction for accounts