Directive

Account Strategist, Paid Media

Directive

full-time

Posted on:

Origin:  • 🇨🇦 Canada

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Job Level

Mid-LevelSenior

Tech Stack

SpringSQL

About the role

  • Oversee and lead a collection of Paid Media accounts
  • Serve as direct support to client contacts
  • Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
  • Drive referrals via client relationships and professional network
  • Build strategies for clients each quarter
  • Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
  • Deeply understand client positioning and unique value propositions
  • Confirm lead routing is accurate within a CRM
  • Understand the value of Programmatic campaigns
  • Responsible for personal productivity and utilization
  • Work directly with Associate Director to ensure internal and client goals are being achieved
  • Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Requirements

  • 3+ years experience working at a performance/digital marketing agency
  • Experience working specifically with B2B SaaS/tech clients in an agency setting
  • Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
  • Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
  • Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
  • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
  • Ability to drive results and measure via OCT
  • Proven and measurable success with mid-market or enterprise accounts
  • A unique perspective on how to drive value for SaaS
  • Ability to translate and articulate strategy and tell stories with data
  • Equal parts competitive and curious; you’re a true problem solver
  • You live on the cutting edge of the industry, always looking for opportunities to grow and share
  • Ability to organize, prioritize and manage multiple projects simultaneously
  • You’re quality-obsessed and have not lost your soul for advertising
  • Travel to visit clients approximately once per year, per client or as needed