Directive

Senior Conversion Optimization Analyst

Directive

full-time

Posted on:

Origin:  • 🇺🇸 United States • Arizona, Florida, Idaho, Iowa, North Carolina, Ohio, Oklahoma

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Job Level

Senior

Tech Stack

GoSpring

About the role

  • Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? This role reports to the Director of CRO and plays a crucial role in shaping and executing high-impact, data-driven strategies to enhance advertising, landing page and website conversion rates within our CRO service line. Passionate about using data to drive business growth, you will work directly with our enterprise SaaS clients, running point on creating custom strategies, executing CRO deliverables, demonstrating strategic leadership, and bringing expert knowledge in conversion rate optimization. Using a strong analytical mindset and proven methodologies, you will continuously refine our processes and ensure best-in-class performance for each client, positioning our team as true CRO leaders, consistently delivering high-performing strategies that drive results. Please note- this role is titled Senior Account Strategist, CRO internally Own, lead and execute high-impact CRO strategies, bridging data insights with creative solutions to drive measurable improvements in our clients' conversion rates Design and implement CRO strategies for diverse clients, tailoring initiatives to drive results aligned with their business goals Lead and run the day-to-day CRO strategy for multiple client accounts, overseeing end-to-end experimentation for A/B and multivariate testing and behavior analysis, using supportive research to explore and validate hypotheses Serve as a strategic partner, providing advanced guidance on CRO methodologies and tools, particularly for clients new to CRO Conduct CRO audits to assess clients’ strengths and weaknesses, providing solid, persuasive advice and concrete plans on how and where to improve conversions Establish KPIs for conversion rate optimization and create robust A/B testing roadmaps for CRO for advertising (Digital Campaigns, Ad sets, Landing Pages) and CRO for websites (user-experience, journey mapping, increasing demos held and form fills) Make sound CRO recommendations while weighing client appetite for risk, technical limitations and CRO maturity Collaborate with other service lines to identify CRO opportunities and contribute to client pitches. This includes supporting and building slides for pitch decks and presenting strategies and impact to potential clients with confidence and clarity Drive cross-sells, upsells and referrals via client relationships and professional network while working in-tandem with Paid Media, SEO/Content, Video, MOps and Startup teams to bring CRO strategy into the full service client mix Travel to visit clients approximately once per year, per client or as needed

Requirements

  • 5 years experience working at a performance/digital marketing agency (3 years specific to CRO, B2B/SaaS is a plus) Ability to develop strategies to enhance a client’s CRO, by understanding their business, their traffic, and their overall marketing goals. Equal parts competitive and curious; you’re a true problem-solver with proven success in leading strategic CRO initiatives with measurable conversion improvements Significant client-facing experience in a digital marketing agency, skilled in managing complex relationships and guiding clients through impactful CRO programs Knowledge and experience with customer journey-related softwares including Unbounce and Hubspot. Expertise with A/B and multivariate testing to analyze campaign performance data using CRO tools (e.g., Optimizely, VWO, Adobe Target, Convert.com), research tools (e.g., Hotjar, Fullstory), web analytics (GA4, Adobe Analytics), heat mapping (Crazy Egg) and reporting and dashboarding (Looker Studio) to make data-driven decisions and optimize campaign performance Able to Identify new CRO growth opportunities for clients by analyzing existing messaging and copy, audits, and data/traffic analysis and communicating complex findings into clear, data-driven narratives Active participant in CRO thought leadership, conferences, and networking events, staying up-to-date on innovations and best practices in CRO and digital optimization