Directive

Social Media Manager

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
• Build strategies for clients each quarter
• Have the ability to create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

Social Media Advertising Strategist

Senior Social Media Advertising Strategist

Performance Marketing

Senior Paid Social Strategist

Paid Social Strategist

Paid Social Manager

Graphics Designer

• Steward and evolve Directive's visual identity across all touchpoints
• Build and maintain a scalable design system that accounts for three divisions, multiple industry verticals, and the Stratos platform layer — ensuring every asset is immediately recognizable as Directive without being visually interchangeable
• Establish clear brand standards and apply them consistently across your own output and any assets produced by external contributors
• Translate brand positioning into visual language that reads as credible and sophisticated to a CMO-level audience — not a startup aesthetic, not a generic B2B agency aesthetic
• Design and produce static ad units across all required platform specs and aspect ratios (1:1, 9:16, 16:9) — LinkedIn, Meta, TikTok, programmatic display
• Produce motion graphics and short-form video cutdowns in :15, :30, and :60 formats, optimized for social advertising platforms and attention spans
• Edit existing video assets into high-performing ad units tailored to platform specifications — you can take raw footage and produce a polished cut without a dedicated video editor
• Collaborate with the media team to interpret campaign performance data and translate those signals into creative decisions — watch time, CTR, scroll-stop rate all inform your next iteration
• Build and execute A/B creative tests: develop variant hypotheses, design the test assets, and close the loop on what the data says
• Maintain visual consistency and brand standards across all ad creative while adapting deliberately to different audiences, divisions, and platform contexts
• Design pitch decks, proposal templates, one-pagers, and case study presentations that position Directive's three-division model to enterprise prospects
• Build reusable sales enablement assets — templated enough that the growth team can adapt them independently without breaking visual consistency
• Develop division-specific collateral (Performance, Communications, Commerce) that carries a distinct visual identity within the broader Directive brand system
• Partner with strategy and growth leadership to understand the selling narrative for each asset before you design it — the story structure and the visual structure should be inseparable

Digital Designer

• Steward and evolve Directive's visual identity across all touchpoints
• Build and maintain a scalable design system that accounts for three divisions and multiple industry verticals
• Establish clear brand standards and apply them consistently across your own output and any assets produced by external contributors
• Design and produce the creative assets for paid media programs including static ad units and motion graphics
• Collaborate with the media team to interpret campaign performance data and translate those signals into creative decisions
• Maintain visual consistency across all ad creative while adapting deliberately to different audiences
• Design pitch decks, proposal templates, and one-pagers for enterprise clients
• Develop division-specific collateral that carries a distinct visual identity within the broader Directive brand system

Motion and Graphic Designer

• Lead and develop a team of Associate Directors — setting direction, aligning on priorities, and creating conditions where high-caliber practitioners perform at their ceiling.
• Translate executive direction into weekly priorities that are immediately actionable. No ambiguity about what matters most, no gap between strategy and execution.
• Foster a culture where accountability is structural and excellence is the baseline, not the aspiration.
• Invest in the growth of your Associate Directors and keep an eye on who's ready to join their ranks from the strategist team.
• Stay close enough to every account to catch friction before the client names it. We have proprietary, proactive sentiment analysis technology baked into our tech platform, Stratos.
• Build a culture of early escalation and proactive communication across your team.
• Ensure every client engagement reflects Directive's methodology — LTV:CAC modeling, DiscoverabilityOS strategy, Share of SERP, and Functional Content.
• Own the standard for client-facing work before it leaves the department.
• Build the QA cadence and feedback loops that make quality consistent — not reactive.
• Show up for clients with the confidence and credibility of someone who has done this before. This will primarily be through monthly leadership meetings or on large accounts.
• When a client relationship needs senior attention, you're the first call — with a clear diagnosis and a path forward.
• Own account assignments and team utilization. Match talent to account complexity in a way that supports both performance outcomes and department gross margin.
• Maintain clear visibility into capacity so resourcing decisions are proactive, not reactive.
• Own the candidate pipeline from sourcing through finalist presentations for roles within your team. The VP will support here in different stages of the hiring process.
• Hire for the ceiling, not just the role. You know the difference.

Director of Paid Media

• The Managing Director, Performance will be the head of our largest business unit with $27m+ under management.
• You will own the vision, strategy, and financial performance of the division, ensuring exceptional client outcomes while driving operational excellence and team development.
• This is an executive position which will directly report into the CEO.
• As CEO, I want your largest source of pride to be the quality of your team's work and the outcomes you accomplish for our clients.
• This role is ideal for a strategic operator and growth leader who thrives in high-performance environments and is passionate about building teams, scaling services, and driving measurable marketing results for mid-market and enterprise B2B brands.

Managing Director, Performance Marketing

Revenue Operations

• Lead the technical discovery and implementation of high-value SalesOps projects
• Serve as the primary point of contact for CROs and VPs of Sales
• Partner with Operations and Growth leaders to define SalesOps point of view
• Manage project milestones and deadlines with rigor
• Initially act as an individual contributor, with goals of hiring and managing a team

Social Media Advertising Strategist

Senior Social Media Advertising Strategist

Senior Paid Social Strategist

Paid Social Strategist

Paid Social Manager

Senior Social Media Advertising Strategist

Paid Social Strategist

Paid Social Manager

Social Media Advertising Strategist

Senior Paid Social Strategist

Digital Designer

Motion and Graphic Designer

Director of Paid Media

Managing Director, Performance Marketing

Director of Revenue Operations