Senior Demand Generation Strategist

Directive

Senior Demand Generation Strategist responsible for performance marketing at Directive Consulting. Managing client relationships and executing effective marketing campaigns for B2B brands.

Posted 5/15/2026full-timeRemote • 🇨🇦 CanadaSeniorWebsite

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Own the success of SMB clients, across channels
Handle client relationships with poise, confidence, and empathy
Project manage and organize your accounts
Build relationships with your point of contacts
Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
Strong SaaS background preferred
Skilled at having a large impact in a very specific role
Creative spark for marketing + deep passion for getting results

Requirements

What you’ll need

2+ years of experience in agency-side marketing
2+ years of experience in performance marketing
Brilliant strategist and a truly T-shaped marketer
World-class project manager who knows how to get things done on time and below cost
Availability to travel
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Benefits

Comp & perks

We have a set living wage at Directive
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
Mental - Access to certified therapists through Spring Health, membership to Headspace
Physical - Gympass
Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, which scales in total amount over time
Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOCROPaid MediaPerformance MarketingProject ManagementSaaS

Soft Skills

Client Relationship ManagementEmpathyConfidenceCreativityStrategic ThinkingTime Management