Account Strategist, Commerce

Directive

. The Strategist is the strategic lead on assigned accounts.

Posted 5/22/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

The Strategist is the strategic lead on assigned accounts. They own diagnosis, roadmap, and revenue outcomes.
Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors
Diagnose channel architecture before recommending tactics: 1P vs. 3P Amazon status, distributor conflict, feed health, Google & Microsoft best practices
Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews
Own how feeds and Shopping campaigns work for B2B catalogs.
Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage
Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns
Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization
Advise on 1P (Vendor Central) vs. 3P (Seller Central) strategy and lead migrations when warranted
Direct Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around B2B keyword behavior, not DTC conversion logic
Manage Buy Box health, MAP enforcement, and pricing erosion in real time
Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions
Build reporting that connects channel performance to revenue outcomes (matched cohort, cost-to-serve, revenue lift)
Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss
Help build the Directive Commerce playbook.

Requirements

What you’ll need

4+ years managing paid media, with 2+ years of direct Shopping/feeds and/or Amazon experience
Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central
Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
Experience with B2B clients or high-SKU catalog environments
Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors
Strong written and verbal communication, including comfort presenting to C-suite buyers
Comfort working inside a consultative sales motion and contributing to audit and proposal work

Benefits

Comp & perks

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
Access to certified therapists through Spring Health, membership to Headspace
Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, which scales in total amount over time
Annual Company-wide Retreat

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid media managementShopping campaignsfeed strategyB2B catalog managementchannel performance reporting1P vs. 3P strategycross-channel exclusion logicBuy Box managementpricing erosion managementrisk flagging

Soft Skills

strategic leadershipclient communicationpresentation skillsconsultative salesstrategy executionproblem-solvingteam collaborationclient relationship managementadaptabilityproactive thinking