Content Manager – Institutional & B2B
Kraken Digital Asset Exchange
Senior Manager, Field Marketing
Diligent
full-time
Posted on:
Location Type: Hybrid
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $131,000 - $170,000 per year
Job Level
Senior
About the role
- Own the strategic planning across the ENT & MM teams—designing field marketing plans that align with product and enterprise goals
- Build and manage budgets to maximize ROI across teams and campaigns
- Lead and mentor Field Marketing Managers, diagnosing gaps and guiding execution to optimize funnel performance and pipeline development
- Leverage the marketing toolkit to determine the right channel mix—events, digital, email, gifting—for each region
- Drive continuous process and improvement—streamlining procedures, refining campaign playbooks, and scaling best practices
- Design and execute field marketing programs—crafting messaging, campaigns, and in-market activations
- Develop and manage multi-channel lead generation initiatives to increase MQLs, accelerate pipeline velocity, and drive conversions
- Own the end-to-end event strategy—including pre-event planning, on-site execution, and post-event follow-up—to ensure impactful, on-brand experiences with measurable ROI
- Leverage customer and regional insights to tailor messaging and inform future campaign direction
- Regularly forecast and review budget utilization, making real-time adjustments to maximize ROI through the fiscal cycle
- Serve as a liaison between the business and demand generation, filtering and redirecting requests to ensure efficient execution
- Collaborate closely with Sales, BDRs, DG, product marketing, digital, content, and strategic events teams to align messaging, target accounts, and go-to-market plans
- Ensure timely follow-up and seamless engagement between field marketing and client-facing teams
- Produce monthly and quarterly reviews of event activity, campaign performance, pipeline impact, and opportunity motion
- Deliver executive-level performance summaries—including target account penetration and campaign effectiveness
- Conduct quarterly deep dives to evaluate what's working, what isn’t, and identify areas for improvement
Requirements
- 7+ years of B2B marketing experience, with a focus on field or regional marketing, preferably in SaaS, governance, or enterprise tech
- Proven track record of creating and executing successful ABM programming against Target Accounts
- Strong event management skills—from concept through execution to post lead follow up—with measurable business outcomes
- Excellent cross-functional collaboration and stakeholder management skills
- Data-driven mindset with proficiency in marketing analytics, CRM, and campaign tools (e.g., Salesforce, Marketo, HubSpot)
- Experience managing and developing high-performing teams
- Ability to thrive in a fast-paced, matrixed environment with a high degree of ownership
- A curious mindset and a strong interest in leveraging AI tools and automation to enhance marketing efficiency, personalization, and impact
- If within commuting distance to a Diligent office, ability to work onsite at least 50% of the time
Benefits
- Creativity is ingrained in our culture.
- Flexible work environment
- Global days of service
- Comprehensive health benefits
- Meeting free days
- Generous time off policy
- Wellness programs
- Office hubs in New York, Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney
- Diversity initiatives and Employee Resource Groups
- Reasonable accommodations for qualified individuals with disabilities and disabled veterans
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingfield marketingregional marketingABM programmingevent managementmarketing analyticslead generationcampaign executionbudget managementpipeline development
Soft skills
cross-functional collaborationstakeholder managementteam developmentdata-driven mindsetcuriosityownershipmentoringprocess improvementcommunicationstrategic planning
