Marketing

• Own the strategic planning across the ENT & MM teams—designing field marketing plans that align with product and enterprise goals
• Build and manage budgets to maximize ROI across teams and campaigns
• Lead and mentor Field Marketing Managers, diagnosing gaps and guiding execution to optimize funnel performance and pipeline development
• Leverage the marketing toolkit to determine the right channel mix—events, digital, email, gifting—for each region
• Drive continuous process and improvement—streamlining procedures, refining campaign playbooks, and scaling best practices
• Design and execute field marketing programs—crafting messaging, campaigns, and in-market activations
• Develop and manage multi-channel lead generation initiatives to increase MQLs, accelerate pipeline velocity, and drive conversions
• Own the end-to-end event strategy—including pre-event planning, on-site execution, and post-event follow-up—to ensure impactful, on-brand experiences with measurable ROI
• Leverage customer and regional insights to tailor messaging and inform future campaign direction
• Regularly forecast and review budget utilization, making real-time adjustments to maximize ROI through the fiscal cycle
• Serve as a liaison between the business and demand generation, filtering and redirecting requests to ensure efficient execution
• Collaborate closely with Sales, BDRs, DG, product marketing, digital, content, and strategic events teams to align messaging, target accounts, and go-to-market plans
• Ensure timely follow-up and seamless engagement between field marketing and client-facing teams
• Produce monthly and quarterly reviews of event activity, campaign performance, pipeline impact, and opportunity motion
• Deliver executive-level performance summaries—including target account penetration and campaign effectiveness
• Conduct quarterly deep dives to evaluate what's working, what isn’t, and identify areas for improvement

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