Senior Growth Marketing Manager
Heard
SQL
Growth Marketing Manager, AI-enabled
Digify
full-time
Posted on:
Origin: • 🇸🇬 Singapore
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
SQL
About the role
- Deeply understand the Digify product, its users, competitors, and market dynamics.
- Build and execute the growth strategy across the funnel, from awareness to expansion, in a B2B SaaS context.
- Pair growth tactics with product marketing fundamentals. Define ICPs, refine positioning and messaging, and translate insights into campaigns and assets.
- Plan, run, and optimize multi-channel programs. Examples include website and SEO, paid search and social, email and lifecycle, content and webinars, partnerships, and referral loops.
- Engage customers and prospects where they already spend time online, for example LinkedIn, X, Reddit, Slack communities, and industry forums. Listen and participate, test narratives, promote Digify in-channel, and feed insights back into messaging, campaigns, and product.
- Set up clear test plans. Form hypotheses, run A/B tests, measure impact, and scale what works.
- Use AI to accelerate work. Research competitors and customers, generate and refine content, summarize qualitative data, and analyze results with LLMs and related tools.
- Identify and develop marketing partnerships. Build co-marketing campaigns, referral loops, and distribution opportunities.
- Partner with Sales on outbound and pipeline acceleration. Build and optimize sequences, content, and routing.
- Partner with Customer Success on customer marketing. Drive reviews, referrals, case studies, advocacy, and expansion plays.
- Own core metrics and reporting. Track conversion rates, CAC and payback, MQL to SQL to pipeline, activation, retention, and expansion.
Requirements
- More than 3 years in B2B SaaS marketing with a track record of delivering measurable growth, preferably 5 years or more.
- Hands-on experience running experiments and campaigns across multiple channels.
- Product marketing bias. You are comfortable with customer research, positioning, messaging, and enablement.
- Experience with community engagement and social listening, or a clear inclination to learn and do this well.
- Experience exploring and executing marketing partnerships, or ability to creatively identify and test new growth channels.
- Strong understanding and experience of using AI capabilities for marketing lead generation and revenue growth.
- Ability to both plan and implement these AI strategies, and track KPIs to continually optimize results.
- Analytical approach and proficiency with marketing analytics and dashboards.
- Near-native or native-level proficiency in English (spoken and written).
- Willingness to travel to Singapore on occasion if working remotely.
