Digify

Growth Marketing

• Deeply understand the Digify product, its users, competitors, and market dynamics.
• Build and execute the growth strategy across the funnel, from awareness to expansion, in a B2B SaaS context.
• Pair growth tactics with product marketing fundamentals. Define ICPs, refine positioning and messaging, and translate insights into campaigns and assets.
• Plan, run, and optimize multi-channel programs. Examples include website and SEO, paid search and social, email and lifecycle, content and webinars, partnerships, and referral loops.
• Engage customers and prospects where they already spend time online, for example LinkedIn, X, Reddit, Slack communities, and industry forums. Listen and participate, test narratives, promote Digify in-channel, and feed insights back into messaging, campaigns, and product.
• Set up clear test plans. Form hypotheses, run A/B tests, measure impact, and scale what works.
• Use AI to accelerate work. Research competitors and customers, generate and refine content, summarize qualitative data, and analyze results with LLMs and related tools.
• Identify and develop marketing partnerships. Build co-marketing campaigns, referral loops, and distribution opportunities.
• Partner with Sales on outbound and pipeline acceleration. Build and optimize sequences, content, and routing.
• Partner with Customer Success on customer marketing. Drive reviews, referrals, case studies, advocacy, and expansion plays.
• Own core metrics and reporting. Track conversion rates, CAC and payback, MQL to SQL to pipeline, activation, retention, and expansion.

Growth Marketing Manager, AI-enabled