National Channel Manager – Grocery, International
WM Partners, LP
Senior Manager, HCP
Dexcom
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteSalary
💰 $115,300 - $192,100 per year
Job Level
Senior
About the role
- Design and execution of HCP marketing strategy, aligning it with the overall marketing and commercial strategy, to maximize brand awareness and recommendation amongst health care practitioners.
- Lead the strategy and execution for HCP marketing, inclusive of personal and nonpersonal channels.
- Lead the launch of omnichannel marketing in Canada aiding our enabling our sales efforts and creating a cohesive experience for our customers.
- Development and execution of marketing collateral including digital and print assets.
- Lead HCP conference management.
- Develop advisory plans, professional education strategies & programs.
- Define the promotional strategy to disseminate key selling messages to respective target audiences.
- Establish KPIs for all programs, create results forecasts, and track performance to ensure marketing plans are delivering expected business outcomes.
- Build, lead, motivate and mentor the team to deliver excellence & consistency in activation across all regions.
- Provide strong project management/leadership on key projects and communications activities and initiatives, ensuring they are completed on time with a high level of quality, in accordance with Compliance, Legal and Regulatory requirements.
Requirements
- Bachelor’s degree in marketing, Communications, Life Sciences, or a related field.
- 10+ years of progressive experience in healthcare marketing.
- Demonstrated experience in healthcare provider and digital marketing.
- Demonstrated knowledge of the diabetes landscape in Canada.
- Demonstrable record of leadership in marketing including business plan development, product launches, defining and controlling of marketing budgets.
- In-depth understanding of the diabetes market and the specific needs and preferences of healthcare professionals.
- Experience of managing relationships with industry partners & leading marketing efforts across multiple regions.
- Strong knowledge of CGM technology and its application in diabetes management.
- Excellent written and verbal communication skills, with the ability to craft engaging and informative presentations and content.
- Data-driven mindset, leveraging insights to inform decision-making and optimize marketing strategies.
- Fluent in both English and French is a plus.
Benefits
- A front row seat to life changing CGM technology.
- Learn about our brave #dexcomwarriors community.
- A full and comprehensive benefits program.
- Growth opportunities on a global scale.
- Access to career development through in-house learning programs and/or qualified tuition reimbursement.
- An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
healthcare marketingdigital marketingproject managementbusiness plan developmentproduct launchesmarketing budget managementKPI establishmentdata analysisomnichannel marketingmarketing collateral development
Soft skills
leadershipteam motivationcommunicationpresentation skillsmentoringrelationship managementstrategic thinkingcollaborationproblem-solvingtime management
Certifications
Bachelor’s degree in marketingBachelor’s degree in CommunicationsBachelor’s degree in Life Sciences
