CELSIUS

General Manager

CELSIUS

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇦 Canada

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Salary

💰 CA$250,000 - CA$265,000 per year

Job Level

SeniorLead

About the role

  • Develop and implement go-to-market strategies tailored to the Canadian market, with emphasis on grocery, convenience, and key accounts and food service.
  • Build, lead, and mentor a **team of Key Account Managers** to manage relationships with top Canadian retailers and deliver best-in-class execution.
  • Achieve net revenue, gross profit, and EBITDA targets for the Canadian business.
  • Collaborate closely with PepsiCo’s Canadian system and distributor partners; lead Joint Business Planning (JBP), negotiations, and scorecard accountability.
  • Build, lead and mentor a marketing team to localize global brand campaigns, aligning with North America strategy while delivering impactful consumer and trade marketing programs in Canada.
  • Successfully introduce and scale new products into the Canadian market using customer insights and shopper behavior.
  • Oversee budgeting, forecasting, and year-to-go (YTG) planning for Canada.
  • Recruit, build, and develop a **high-performing Canadian Commercial & Marketing organization** with clear succession pipelines.
  • Work closely with U.S. leadership to ensure alignment, leverage best practices, and maximize synergies across the PepsiCo system.
  • Establish and track KPIs, processes, and retail execution standards to ensure flawless in-market delivery.

Requirements

  • 12–15+ years of progressive leadership in Sales, Commercial, or General Management roles in **FMCG or beverages**
  • Proven success in the **Canadian retail landscape**, especially in **grocery, convenience, and key accounts**
  • Strong **P&L ownership** experience and record of delivering profitable growth in Canada
  • Extensive experience managing **national distributors, retail customers, and system partners**
  • Track record of building and leading **Key Account teams** with measurable success in retail execution
  • Bachelor’s degree required; MBA or equivalent preferred
  • English fluency required; French bilingualism strongly preferred
Benefits
  • Competitive base salary ($250,000 - $265,000 CAD)
  • Performance Bonus
  • 15 days of vacation per year
  • Stock options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
P&L ownershipbudgetingforecastingJoint Business PlanningKPI trackingretail execution standardsconsumer marketingtrade marketingproduct introductionsales strategy
Soft skills
leadershipmentoringcollaborationrelationship managementteam buildingcommunicationstrategic planningnegotiationorganizational skillssuccession planning
Certifications
Bachelor's degreeMBA
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