Develop and implement go-to-market strategies tailored to the Canadian market, with emphasis on grocery, convenience, and key accounts and food service.
Build, lead, and mentor a **team of Key Account Managers** to manage relationships with top Canadian retailers and deliver best-in-class execution.
Achieve net revenue, gross profit, and EBITDA targets for the Canadian business.
Collaborate closely with PepsiCo’s Canadian system and distributor partners; lead Joint Business Planning (JBP), negotiations, and scorecard accountability.
Build, lead and mentor a marketing team to localize global brand campaigns, aligning with North America strategy while delivering impactful consumer and trade marketing programs in Canada.
Successfully introduce and scale new products into the Canadian market using customer insights and shopper behavior.
Oversee budgeting, forecasting, and year-to-go (YTG) planning for Canada.
Recruit, build, and develop a **high-performing Canadian Commercial & Marketing organization** with clear succession pipelines.
Work closely with U.S. leadership to ensure alignment, leverage best practices, and maximize synergies across the PepsiCo system.
Establish and track KPIs, processes, and retail execution standards to ensure flawless in-market delivery.
Requirements
12–15+ years of progressive leadership in Sales, Commercial, or General Management roles in **FMCG or beverages**
Proven success in the **Canadian retail landscape**, especially in **grocery, convenience, and key accounts**
Strong **P&L ownership** experience and record of delivering profitable growth in Canada
Extensive experience managing **national distributors, retail customers, and system partners**
Track record of building and leading **Key Account teams** with measurable success in retail execution
Bachelor’s degree required; MBA or equivalent preferred
English fluency required; French bilingualism strongly preferred
Benefits
Competitive base salary ($250,000 - $265,000 CAD)
Performance Bonus
15 days of vacation per year
Stock options
Applicant Tracking System Keywords
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