WM Partners, LP

National Channel Manager – Grocery, International

WM Partners, LP

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇦 Canada

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Salary

💰 CA$125,000 - CA$135,000 per year

Job Level

Mid-LevelSenior

About the role

  • Develop and lead a national grocery sales strategy to drive brand growth, expand distribution, and achieve revenue and forecast targets.
  • Build and nurture partnerships with national, regional, and independent grocery retailers, ensuring strong product placement, impactful promotions, and long-term collaboration.
  • Negotiate contracts and trade agreements that secure favorable terms while protecting margins and supporting sustainable growth.
  • Deliver on sales performance goals by tracking results, analyzing KPIs (Nielsen, IRI, ROI, consumption data), and implementing corrective actions to exceed targets.
  • Ensure retail execution excellence through planograms, in-store displays, promotions, pricing integrity, and AMPS/4Ps compliance.
  • Collaborate cross-functionally with Marketing, Supply Chain, Finance, and Product teams to align campaigns, launches, inventory, and trade spend management.
  • Manage trade spend budgets and deductions effectively to achieve sales targets and maximize ROI.
  • Stay ahead of market trends by monitoring competitors, consumer preferences, and product innovations to identify growth opportunities.
  • Pursue incremental growth through new grocery channels, regions, and emerging retail opportunities.
  • Represent the company at customer trade shows and national meetings, strengthening our brand presence and customer relationships.

Requirements

  • Bachelor’s Degree in Marketing or Business (or equivalent experience).
  • 5+ years of CPG sales experience in a national grocery capacity, with proven success managing corporate category managers/buyers and growing channel sales.
  • Strong track record of delivering sales results and exceeding targets.
  • Strong analytical and data-driven skills, with experience using Nielsen, IRI, or similar tools to identify trends and implement strategies.
  • Demonstrated strategic thinking, creativity, and problem-solving ability.
  • Strong negotiation, communication, presentation, and interpersonal skills to collaborate effectively with retailers and internal teams.
  • In-depth knowledge of the grocery retail landscape.
  • Highly organized with strong project management skills; able to manage multiple priorities in a fast-paced environment.
  • Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and CRM tools (e.g., Salesforce).
Benefits
  • Comprehensive Health Benefits
  • 401K with a generous match
  • Generous Paid Time Off and Holidays
  • Telemedicine & Employee Assistance Program (EAP) resources
  • Paid Parental Leave (primary & non-primary)
  • Short-term and Long-term disability
  • Education, Fitness & BeWell Flex Funds
  • Rewards & Recognition (Bucketlist, Wellie Awards & Employee of the Month)
  • Employee Referral Program
  • Free Product across all brands!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CPG salessales strategy developmentcontract negotiationKPI analysisplanogramspromotions managementtrade spend managementdata analysisproject management
Soft skills
strategic thinkingcreativityproblem-solvingnegotiationcommunicationpresentationinterpersonal skillsorganizational skills
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business
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