WM Partners, LP

Creative Strategist

• Define Performance Creative Strategy
• Develop and lead paid ad creative strategy across key marketing platforms with an initial focus on Meta and TikTok
• Track creative trends across platforms, competitors, and other relevant brands and generate net new creative ideas based on novel concepts
• Ensure close alignment between performance creative and brand strategy / guidelines to ensure ad content helps drive both marketing and brand objectives
• Build and Manage Performance Creative Process
• Build and manage a structured performance creative process ensuring close collaboration and alignment across marketing and creative teams
• Lead research on customer insights, reviews, objections, product benefits, and competitive actions that lead to the generation of high-performing creative ideas.
• Develop paid ad concepts, hooks, angles, scripts, and creative briefs that enable other stakeholders to consistently deliver high quality assets with high velocity
• Use AI tools and workflows to track, evaluate, generate, and iterate ad creatives and consistently stay up to date on new tools and capabilities that drive improvement
• Ensure ad content is aligned with brand and legal / compliance requirements whether AI or human generated
• Develop and improve feedback loops between acquisition, retention, ecomm, creative, customer support, and other teams to drive continuous improvement
• Maintain a clear creative testing library with learnings, winners, losers, and next-step recommendations.
• Run Analysis, Generate Insights, Drive Improvements
• Analyze ad performance across key metrics including CTR, CVR, CAC, CPA, ROAS to identify opportunities / issues and use insights to improve strategy, process, and creative
• Ensure clarity and aligned on channel, audience, and product priorities and manage budgets, ad quality / quantity, and performance outcomes accordingly
• Distill insights into executive level updates and recommendations

Ad Creative Strategist

Manager

• Own the end-to-end lifecycle marketing strategy and roadmap across email, SMS, subscription, loyalty, post-purchase journeys, etc..
• Define KPIs, report on performance, identify insights, run effective tests, make recommendations, and deliver tangible performance improvements
• Identify key gaps and improvement opportunities and build the initiative roadmap
• Prioritize goals and initiatives effectively to focus on the most impactful opportunities
• Ensure initiatives and outcomes are aligned with overall company goals and targets
• Develop an impactful Email / SMS strategy including KPIs, goals, and priorities
• Define the end-to-end customer communication strategy (e.g., onboarding, retention, replenishment, up/cross-sell, win back, re-engagement, cart-abandonment, reminders)
• Manage the Email and SMS team to deliver high quality campaign / flow development and execution in Klaviyo
• Define segments and build personalized journeys that deliver incremental performance
• Use data driven insights to improve performance and communicate key insights, results, and priorities effectively to the leadership team
• Collaborate effectively with the Brand / Creative teams to develop high quality briefs and output align with both performance brand objectives
• Proactively track market best practices, new AI capabilities & tools, and industry trends to deliver best in class outcomes
• Balance promotional, educational, product-focused, and lifecycle messaging to drive revenue while protecting customer trust.
• Streamline workflows, briefing, reporting, QA, and lifecycle operations for speed, accuracy, and scale.
• Develop a high impact subscription, loyalty, and post purchase strategy to drive effective financial and customer outcomes
• Manage the retention team on CRM execution for subscription touchpoints, including subscriber messaging, add-ons, cancellation prevention, churn reduction, and retention.
• Support loyalty and rewards communications, repeat-purchase nudges, customer education, and winback opportunities.
• Build product-specific education journeys that reinforce product value, usage, routines, and reasons to continue.
• Develop segmentation and A/B testing strategies across audiences, subject lines, send timing, offers, creative, messaging, and automated journeys.
• Analyze weekly performance across email, SMS, automated flows, subscription touchpoints, and lifecycle campaigns.
• Track key metrics including revenue, conversion, click rate, open rate, unsubscribe rate, repeat purchase, subscription conversion, churn signals, deliverability, and LTV.
• Build an effective measurement and incrementality testing capability and collaborate closely with acquisition to ensure full-funnel alignment
• Partner with Analytics and Finance to connect CRM activity to customer behavior, retention outcomes, revenue, and business performance.
• Lead the customer support team to support overall customers and business goals (including marketing and operations priorities)
• Build a AI enabled function that balances customer outcomes, compliance requirements, and business priorities in an impactful and cost effective manner

Retention and Lifecycle Manager

Chief of Staff

• Partner with the CEO to ensure the strategy is communicated, implemented, tracked, and delivered effectively
• Drive annual and quarterly strategic planning cycles including preparing materials, tracking execution of key deliverables, leading offsites / key meetings, and proactively escalating opportunities and risks
• Track performance against key metrics and OKRs and help ensure all targets are achieved
• Synthesize data and performance into clear insights and recommendations for the CEO
• Lead and deliver priority strategic initiatives including new function development, product development, channel expansion, market expansion, and AI results delivery
• Work closely with leadership team members accountable for delivering other priority strategic initiatives to ensure effective cross-functional collaboration and CEO visibility of progress and emerging issues
• Help ensure AI initiatives translate into tangible and cost-effective business performance improvements and ensure effective governance of AI tools, workflows, and investments across both the US and EU
• Build and lead the Product function across three main pillars of (i) Product Strategy & Insights (ii) Research & Development (iii) Go To Market
• Identify key market, consumer, competitor, and health trends through primary and secondary research and use these insights to develop and iterate Primal Harvest’s product strategy
• Lead an internal and external R&D team to develop efficacious, high NPS, margin accretive products customized to local regulations across the US and EU markets
• Lead the Go To Market (GTM) process from product strategy through launch and post launch retrospectives, ensuring effective collaboration across all internal and external stakeholders
• Support the CEO to ensure that company priorities are executed effectively by the rest of the leadership team and organization and any issues / roadblocks are identified, escalated, and resolved promptly
• Manage the leadership operating cadence to ensure the right meetings happen, with the people and information, at the right moments – remove bottleneck and escalate issues
• Identify ways to improve and evolve the operating model as the business grows over time
• Help drive culture impacting initiatives including employee surveys, all-hands, events
• Support board and investor preparation, including materials, insights, and key narratives
• Ensure US and European teams are aligned around shared priorities, tools, and ways of working and maintain effective communication practices consistently deliver aligned results

Director

• WM Partners is seeking a Commercial Director who embodies the spirit of a builder, an innovator, and a brand champion—someone who not only knows how to scale consumer brands, but who lives the values behind them.
• Reporting directly to Michael Marquis, Executive Managing Director, this leader will architect the commercial capabilities required to unlock value across the entire portfolio.
• This role is not for someone who wants to operate within rigid boundaries or traditional corporate structures.
• You will define how WM Partners drives growth—through digital marketing excellence, brand development, consumer insight, performance analytics, agency optimization, and commercial readiness for both current brands and future acquisitions.
• Build and institutionalize nimble, entrepreneurial commercial capabilities that elevate all portfolio companies.
• Design playbooks, frameworks, and systems that teams can adopt quickly—even with limited resources or emerging infrastructure.
• Diagnose commercial gaps and deploy practical, high-impact solutions that drive immediate and sustained value.
• Lead brand identity, position, and growth strategy development, ensuring alignment with consumer needs and authentic wellness values.
• Ensure each brand has a clear, differentiated, emotionally resonant story—one that team members themselves believe and embody.
• Shape omnichannel growth strategies (DTC, Amazon, retail, international).
• Establish world-class digital performance systems across paid media, CRM, lifecycle marketing, content, and eCommerce optimization.
• Champion data-driven decision-making, KPI development, and real-time performance dashboards.
• Build robust consumer insight capabilities—segmentation, journey mapping, research, and analytics.
• Translate consumer data into breakthrough creative strategy, product positioning, and marketing activation.
• Source and evaluate best-fit agencies for digital, creative, brand, research, and commercial operations.
• Hold partners accountable to results—not activity—and ensure excellent ROI.
• Create standardized KPI frameworks adopted by all portfolio brands.
• Develop dashboards that enable predictive insight, early risk detection, and consistent value-creation focus.
• Lead the commercial diligence workstream during acquisitions, including assessment of brand strength, consumer traction, digital maturity, marketing efficiency, and operational scalability.
• Identify value-creation levers and risks with a builder’s, not a banker’s, mindset.
• Inspire portfolio leaders with contagious energy, optimism, creativity, and belief in what our brands can become.
• Ask bold, unconventional questions that challenge assumptions.
• Model the culture WMP is choosing to build: courageous, entrepreneurial, collaborative, and purpose-driven.

Director of Commercialization – WMP

• Identify emerging consumer trends, market opportunities, and competitive white space
• Translate insights into breakthrough concepts and scalable innovation platforms
• Develop a 2–3 year innovation roadmap, balancing near-term launches with longer-term, disruptive opportunities
• Ensure innovation drives incremental revenue, margin expansion, and brand differentiation
• Own accurate and organized data management across formula setup, product information files, development samples, initial pricing and ongoing product lifecycle management.
• Coordinate with commercialization and compliance workflows during new product development and product lifecycle management, including tracking testing, documentation, and compliance milestones in alignment with regulatory guidance and commercialization timelines.
• Lead the product development process from concept through validation, ensuring the original innovation vision is preserved through execution
• Own concept creation, product positioning, and high-level claims development
• Partner with external formulators and suppliers to develop high-quality, cost-effective products
• Guide formulation direction, ingredient selection, and product performance standards
• Build and manage strong relationships with contract manufacturers, labs, and packaging suppliers
• Drive iterative development cycles to optimize performance, cost, and speed-to-market
• Ensure all products meet Raw Sugar’s clean beauty, safety, and sustainability standards
• Partner with Marketing, Design, and Operations to ensure product concepts align with brand strategy and positioning
• Translate innovation vision into clear briefs, product requirements, and development guardrails
• Serve as the innovation lead and product expert, supporting internal teams with claims, storytelling, and technical insight
• Build and scale best-in-class innovation capabilities, including tools, processes, and ways of working
• Introduce AI-driven insights and modern innovation approaches to accelerate concept development and decision-making
• Improve development workflows to enhance speed, agility, and pipeline quality
• Establish scalable processes for pipeline development, concept validation, and product readiness

Senior Manager, Product Innovation – Raw Sugar

• Lead the further development and enhancement of the Quality Management program
• Manage the product quality program for Raw Sugar
• Ensure adherence at all Contract Manufacturers and 3PL partners
• Oversee and direct the work of Quality staff in connection to manufacturing and distribution partners
• Provide technical support to Operations, Marketing, and Product Development
• Monitor enforcement of cGMPs and SOPs within Raw Sugar department
• Establish SOPs to close process gaps
• Work closely with Operations and Innovation to establish standards
• Develop and implement Pre-Delivery Sampling (PDS) system
• Manage finished goods and product evaluation and functional testing
• Conduct vendor evaluations of all Contract Manufacturers
• Generate and publish Non-Conformance Reports (NCRs)

Ad Creative Strategist

Retention and Lifecycle Manager

Chief of Staff

Director of Commercialization – WMP

Senior Manager, Product Innovation – Raw Sugar

Quality Manager, Raw Sugar