WM Partners, LP

Art Director

• Own Primal Harvest’s creative expression across consumer-facing brand touchpoints.
• Translate brand strategy into clear creative platforms, campaigns, content systems, and channel-specific executions.
• Build and maintain a consistent visual and verbal brand system across all major customer touchpoints.
• Lead creative development for performance marketing assets, including paid social, search landing pages, product education, trust-building assets, and retention creative.
• Direct photography, video, motion, design, copy, and production work across internal and external teams.
• Develop creative systems for Amazon and marketplace content, including product imagery, A+ content, Brand Store, product education, and trust signals.
• Lead the creative production process from brief to concept to execution to delivery.
• Establish creative standards, workflows, review processes, and quality controls so work moves quickly without sacrificing brand quality.
• Use performance data, customer insights, and channel feedback to improve creative effectiveness over time.
• Manage creative timelines, budgets, and asset delivery across competing priorities.
• Leverage the latest AI tools, capabilities, and workflows to produce an even higher quality and volume of creative output in a more cost-effective way than ever before.
• Partner with executive leadership to influence how the brand evolves as the business scales.
• Help evolve Primal Harvest's brand, ensuring creative decisions reinforce a differentiated and enduring market position.

Creative Director

Controller

• Lead all accounting operations, including general ledger, accounts payable, accounts receivable, payroll accounting, inventory accounting, and financial reporting
• Own the monthly, quarterly, and annual close processes, with a focus on accuracy, timeliness, efficiency, and continuous improvement
• Prepare and present financial statements, reporting packages, and business insights for internal leadership, investors, lenders, and other key stakeholders
• Ensure accounting records, policies, and reporting practices are maintained in accordance with GAAP and company requirements
• Partner with external auditors and tax advisors to ensure successful audits, reviews, and compliance processes
• Serve as a key partner to the CFO and executive leadership team, providing financial insights, recommendations, and analysis to support strategic decision-making
• Support budgeting, forecasting, long-range planning, and financial modeling across channels, customers, brands, products, and major business initiatives
• Lead analysis related to channel profitability, customer margins, product margins, trade spend, inventory performance, working capital, and cash flow
• Provide financial leadership for new business opportunities, operational initiatives, capital projects, and potential M&A or integration activities
• Bring strong financial discipline and insight to a multi-channel CPG business, including mass retail, digital commerce, DTC, and Amazon
• Improve measurement and reporting around trade spend, customer deductions, accruals, promotions, chargebacks, and retailer-related financial activity
• Develop better visibility into multi-location inventory, cost of goods sold, gross margin, and supply chain-related financial performance
• Partner cross-functionally with Sales, Operations, Supply Chain, Marketing, and Ecommerce to strengthen financial behaviors, accountability, and transparency across the company
• Develop, implement, and maintain strong financial controls, policies, procedures, and safeguards
• Ensure compliance with applicable federal, state, local, payroll, sales, property, and corporate tax requirements
• Oversee cash flow, working capital management, banking relationships, and liquidity planning
• Support risk management practices, including insurance, internal controls, compliance, and process governance
• Lead the evolution of Raw Sugar’s accounting and finance systems, reporting tools, data quality, and process automation
• Own finance-related data governance, KPI definitions, and reporting standards to ensure consistent, accurate, and timely business insights
• Partner with leadership to expand the use of Power BI, dashboards, AI-enabled analytics, and automation tools that improve forecasting, reporting, variance analysis, close efficiency, and decision support
• Identify and implement process improvements that reduce cycle time, increase accuracy, strengthen controls, and allow the finance team to scale
• Use data collection, analysis, interpretation, and testing to create a fact-based culture of learning and operational improvement
• Build, lead, mentor, and develop a high-performing accounting and finance team
• Provide day-to-day leadership to accounting managers and staff, including hiring, training, performance management, coaching, and professional development
• Foster a culture of accountability, collaboration, compassion, continuous improvement, and excellence
• Develop the capabilities of the team to meet the company’s emerging needs as Raw Sugar continues to grow.

Controller, Raw Sugar

Account Executive

• Increase the visibility and awareness of ARG’s product offerings within assigned territory
• Grow HCP customer base and maintain relationships with existing clients
• Meet with healthcare practitioners to learn more about their practices to strategically sell our products in a consultative manner using a science-based approach
• Educate, support and encourage prescribers to recommend ARG products
• Educate customers on how products can benefit their practice
• Monitor industry trends, competitor activities, and market dynamics to identify opportunities for growth
• Meet & exceed sales targets and quota, measured in terms of total revenue generated

Sales Representative, Southeast

Creative Strategist

• Define Performance Creative Strategy
• Develop and lead paid ad creative strategy across key marketing platforms with an initial focus on Meta and TikTok
• Track creative trends across platforms, competitors, and other relevant brands and generate net new creative ideas based on novel concepts
• Ensure close alignment between performance creative and brand strategy / guidelines to ensure ad content helps drive both marketing and brand objectives
• Build and Manage Performance Creative Process
• Build and manage a structured performance creative process ensuring close collaboration and alignment across marketing and creative teams
• Lead research on customer insights, reviews, objections, product benefits, and competitive actions that lead to the generation of high-performing creative ideas.
• Develop paid ad concepts, hooks, angles, scripts, and creative briefs that enable other stakeholders to consistently deliver high quality assets with high velocity
• Use AI tools and workflows to track, evaluate, generate, and iterate ad creatives and consistently stay up to date on new tools and capabilities that drive improvement
• Ensure ad content is aligned with brand and legal / compliance requirements whether AI or human generated
• Develop and improve feedback loops between acquisition, retention, ecomm, creative, customer support, and other teams to drive continuous improvement
• Maintain a clear creative testing library with learnings, winners, losers, and next-step recommendations.
• Run Analysis, Generate Insights, Drive Improvements
• Analyze ad performance across key metrics including CTR, CVR, CAC, CPA, ROAS to identify opportunities / issues and use insights to improve strategy, process, and creative
• Ensure clarity and aligned on channel, audience, and product priorities and manage budgets, ad quality / quantity, and performance outcomes accordingly
• Distill insights into executive level updates and recommendations

Ad Creative Strategist

Manager

• Own the end-to-end lifecycle marketing strategy and roadmap across email, SMS, subscription, loyalty, post-purchase journeys, etc..
• Define KPIs, report on performance, identify insights, run effective tests, make recommendations, and deliver tangible performance improvements
• Identify key gaps and improvement opportunities and build the initiative roadmap
• Prioritize goals and initiatives effectively to focus on the most impactful opportunities
• Ensure initiatives and outcomes are aligned with overall company goals and targets
• Develop an impactful Email / SMS strategy including KPIs, goals, and priorities
• Define the end-to-end customer communication strategy (e.g., onboarding, retention, replenishment, up/cross-sell, win back, re-engagement, cart-abandonment, reminders)
• Manage the Email and SMS team to deliver high quality campaign / flow development and execution in Klaviyo
• Define segments and build personalized journeys that deliver incremental performance
• Use data driven insights to improve performance and communicate key insights, results, and priorities effectively to the leadership team
• Collaborate effectively with the Brand / Creative teams to develop high quality briefs and output align with both performance brand objectives
• Proactively track market best practices, new AI capabilities & tools, and industry trends to deliver best in class outcomes
• Balance promotional, educational, product-focused, and lifecycle messaging to drive revenue while protecting customer trust.
• Streamline workflows, briefing, reporting, QA, and lifecycle operations for speed, accuracy, and scale.
• Develop a high impact subscription, loyalty, and post purchase strategy to drive effective financial and customer outcomes
• Manage the retention team on CRM execution for subscription touchpoints, including subscriber messaging, add-ons, cancellation prevention, churn reduction, and retention.
• Support loyalty and rewards communications, repeat-purchase nudges, customer education, and winback opportunities.
• Build product-specific education journeys that reinforce product value, usage, routines, and reasons to continue.
• Develop segmentation and A/B testing strategies across audiences, subject lines, send timing, offers, creative, messaging, and automated journeys.
• Analyze weekly performance across email, SMS, automated flows, subscription touchpoints, and lifecycle campaigns.
• Track key metrics including revenue, conversion, click rate, open rate, unsubscribe rate, repeat purchase, subscription conversion, churn signals, deliverability, and LTV.
• Build an effective measurement and incrementality testing capability and collaborate closely with acquisition to ensure full-funnel alignment
• Partner with Analytics and Finance to connect CRM activity to customer behavior, retention outcomes, revenue, and business performance.
• Lead the customer support team to support overall customers and business goals (including marketing and operations priorities)
• Build a AI enabled function that balances customer outcomes, compliance requirements, and business priorities in an impactful and cost effective manner

Retention and Lifecycle Manager

Chief of Staff

• Partner with the CEO to ensure the strategy is communicated, implemented, tracked, and delivered effectively
• Drive annual and quarterly strategic planning cycles including preparing materials, tracking execution of key deliverables, leading offsites / key meetings, and proactively escalating opportunities and risks
• Track performance against key metrics and OKRs and help ensure all targets are achieved
• Synthesize data and performance into clear insights and recommendations for the CEO
• Lead and deliver priority strategic initiatives including new function development, product development, channel expansion, market expansion, and AI results delivery
• Work closely with leadership team members accountable for delivering other priority strategic initiatives to ensure effective cross-functional collaboration and CEO visibility of progress and emerging issues
• Help ensure AI initiatives translate into tangible and cost-effective business performance improvements and ensure effective governance of AI tools, workflows, and investments across both the US and EU
• Build and lead the Product function across three main pillars of (i) Product Strategy & Insights (ii) Research & Development (iii) Go To Market
• Identify key market, consumer, competitor, and health trends through primary and secondary research and use these insights to develop and iterate Primal Harvest’s product strategy
• Lead an internal and external R&D team to develop efficacious, high NPS, margin accretive products customized to local regulations across the US and EU markets
• Lead the Go To Market (GTM) process from product strategy through launch and post launch retrospectives, ensuring effective collaboration across all internal and external stakeholders
• Support the CEO to ensure that company priorities are executed effectively by the rest of the leadership team and organization and any issues / roadblocks are identified, escalated, and resolved promptly
• Manage the leadership operating cadence to ensure the right meetings happen, with the people and information, at the right moments – remove bottleneck and escalate issues
• Identify ways to improve and evolve the operating model as the business grows over time
• Help drive culture impacting initiatives including employee surveys, all-hands, events
• Support board and investor preparation, including materials, insights, and key narratives
• Ensure US and European teams are aligned around shared priorities, tools, and ways of working and maintain effective communication practices consistently deliver aligned results