WM Partners, LP

Ecommerce

• We are seeking a highly driven E-commerce Product Marketing Manager to lead growth on Amazon and translate marketplace insights into actionable strategies for our Direct-to-Consumer (DTC) business.
• Own the product marketing roadmap for our Amazon catalog—driving demand, conversion, and retention—while turning marketplace learnings into messaging, merchandising, and test plans that strengthen our DTC site and lifecycle channels.
• Partner with an Amazon accelerator (e.g., Pattern, Channel Bakers, Fortress) to maximize product performance and growth.
• Lead all aspects of product-level marketing, including PDP content, keyword strategy, retail media inputs, promotions, and new ASIN launches.
• Optimize PDPs by analyzing the competitor landscape, keyword research, CTR/CVR data, and A/B testing insights.
• Conduct competitive tracking across PDPs, pricing, reviews, and media share of voice to identify white-space opportunities and emerging threats.
• Improve discoverability via search term mining, backend keywords, browse node optimization, and Brand Store navigation updates.
• Plan and execute promotions and pricing strategies, ensuring seamless alignment with inventory readiness and operational timelines.
• Develop channel-ready briefs for new products (positioning, claims hierarchy, imagery, content modules, and forecast assumptions).
• Drive reputation and trust by managing rating goals, review velocity, UGC collection, Q&A monitoring, and policy compliance.
• Deliver a weekly business review (WBR) with KPIs, key drivers, risks, and recommended actions.
• Translate Amazon performance learnings into winning DTC messaging, positioning, and bundling strategies.
• Use marketplace search term insights to optimize site taxonomy, SEO, and onsite search experiences.
• Apply promotion learnings to DTC A/B and CRO experiments.
• Build a creative testing loop, feeding best-performing marketplace images, copy, and video hooks into paid social, search, and lifecycle campaigns.

eCommerce Product Marketing Manager

Financial Planning and Analysis

• Report to the CFO and support strategic decisions for the Vega brand within Wellmore Holdings
• Lead planning, reporting, forecasting, and analysis efforts across the Vega brand
• Develop and maintain financial models, synthesizing large datasets across platforms using Adaptive planning
• Drive annual planning, strategic target setting, budgeting, and forecasting processes
• Support monthly close by providing P&L reporting, variance analysis, and recommendations
• Create and refine analytical tools to improve reporting and decision-making
• Analyze and provide recommendations to optimize trade spend efficiency and maintain profitability analysis by product and customer
• Model new investment opportunities and perform deep-dive analysis of existing initiatives
• Build project P&Ls for Stage Gate reviews and support innovation finance with gross margin targets and sensitivity tracking
• Collaborate with commercial teams on customer planning and profitability and partner with marketing on A&P forecasting, budget reviews, and spend analysis
• Own forecasting and budgeting models and provide training and guidance to stakeholders
• Quantify risks and opportunities, highlight variances, and advise on corrective actions
• Deliver timely financial and analytical support for management decisions

eCommerce Product Marketing Manager

Senior FP&A Manager