WM Partners, LP

Ecommerce

• Own the end-to-end DTC site experience and conversion funnel, including landing page performance, navigation, onsite merchandising, and checkout optimization.
• Analyze user behavior weekly and provide recommendations for UX, CRO, and overall customer journey improvements.
• Lead digital merchandising strategy across Shopify, ensuring product visibility, discoverability, and optimized shopping paths.
• Develop and manage Ecommerce promotional calendars in collaboration with Marketing and Sales Planning.
• Execute site testing strategies (A/B, multivariate) to improve conversion rates, average order value, and retention.
• Partner closely with Lifecycle/CRM, Brand Marketing, and Performance Marketing to align traffic acquisition with onsite experience.
• Own the Ecommerce P&L including revenue, margins, MAP, trade rate, and overall GM impacts.
• Lead forecasting activities for DTC and support planning for Amazon and other Ecommerce channels.
• Review performance dashboards and KPIs regularly to identify trends, opportunities, and risks.
• Collaborate with Operations, Supply Chain, and Sales Planning to forecast demand, manage inventory flow, and prevent stock-outs or overstocks.
• Partner with Customer Service to ensure an exceptional post-purchase experience.
• Work closely with external Ecommerce, Amazon, and optimization agencies; manage workflow, priorities, and deliverables.
• Execute DTC initiatives and lead Amazon and Ecommerce AO partners or agency relationships supporting channel performance.
• Drive day-to-day execution with Ecommerce and Amazon support partners.
• Ensure strong cross-functional communication, alignment, and accountability.

eCommerce Manager

Manager

• Define and drive the long-term brand strategy and vision for FGO, ensuring a strong, consistent brand identity across all consumer touchpoints.
• Lead the development and execution of integrated marketing plans across DTC, Amazon, retail, and international channels, working closely with internal and external partners.
• Own the full marketing calendar, including product launches, campaigns, and promotional initiatives that drive awareness, trial, and loyalty.
• Champion consumer insights and data-driven decision-making to continuously optimize performance and deepen consumer engagement.
• Oversee the innovation pipeline in collaboration with cross-functional teams, bringing new product ideas to life that align with consumer needs and brand values.
• Manage and mentor a growing marketing team, fostering a high-performance, collaborative, and mission-driven culture.
• Drive creative development and storytelling across digital, social, email, content, and packaging – ensuring alignment with the brand.
• Partner with eCommerce, sales, and operations teams to ensure cohesive strategies across the funnel, from discovery to conversion to retention.
• Lead performance analysis and reporting of all marketing initiatives to identify ROI, trends, and opportunities for improvement.
• Act as a brand steward both internally and externally, representing FGO at key events, with media, and with partners as needed.

General Manager, FGO

Marketing

• Develop and execute integrated campaigns across organic social, email, influencer, and paid media channels.
• Translate brand storytelling into performance-driven creative that drives awareness, engagement, and conversion.
• Build campaign briefs, oversee creative execution, and manage go-to-market alignment across teams.
• Manage the digital media budget, ensuring ROI, efficiency, and performance across all paid channels.
• Partner with Creative to rapidly test, measure, and scale high-performing assets.
• Collaborate with Ecommerce and Performance Marketing teams to ensure campaign alignment with traffic, conversion, and retention goals.
• Drive strategy for brand engagement through social storytelling, creator partnerships, community-building, and emerging platforms.
• Oversee the development of content calendars, brand voice consistency, and storytelling across channels.
• Lead influencer strategy in partnership with the Influencer Manager, ensuring brand-right collaborations and measurable impact.
• Monitor and analyze key KPIs across paid, social, email, and influencer channels to optimize performance.
• Review consumer insights, market trends, and competitor landscape to inform campaign and content strategies.
• Provide regular performance reporting and actionable insights to leadership and cross-functional teams.
• Partner closely with Creative, Ecommerce, Sales, and Product to ensure alignment across brand priorities, launches, and promotional moments.
• Support integrated GTM planning for product launches, seasonal campaigns, and key brand initiatives.
• Collaborate with agencies and external partners to ensure high-quality execution and continuous improvement.
• Lead and coach the Social Media Associate and Influencer Manager.
• Foster a collaborative, innovative, fast-moving marketing culture with a bias toward experimentation and results.

Marketing Manager

Influencer Marketing

• Lead Influencer Programs: Manage end-to-end influencer partnerships from identification and outreach through contracting, content creation, and performance analysis, ensuring every collaboration reflects Raw Sugar's brand values and aesthetic across all tiers (nano to mega influencers).
• Drive PR Strategy & Execution: Develop and implement media relations plans that build awareness and strengthen Raw Sugar's reputation within the beauty industry.
• Manage Product Seeding & Gifting: Coordinate strategic product seeding programs, PR mailers, and influencer gifting strategies that create compelling unboxing experiences for influencers and editors.
• Create Impactful Content Briefs: Develop creative briefs for beauty content including tutorials, GRWM videos, reviews, and before/after transformations that drive engagement.
• Build & Nurture Relationships: Cultivate strong connections with media contacts, influencers, and brand partners to drive authentic storytelling and earned media coverage.
• Support Brand Moments: Coordinate press releases, media kits, events, and launch activations to maximize brand visibility.
• Manage Agency Partners: Collaborate with external PR and influencer agencies to deliver cohesive, high-impact campaigns across earned, owned, and shared channels.
• Measure & Optimize: Track KPIs and campaign metrics to inform strategy and demonstrate ROI.
• Collaborate Cross-Functionally: Partner with marketing, creative, and legal teams to ensure brand alignment and compliance.

Influencer, PR Manager

Content Marketing Manager

• Create Social Content: Assist in developing short-form content (photo, video, Reels, TikToks) that highlights Raw Sugar’s products, mission, and community.
• Engage with the Community: Help manage community interactions across social channels responding to comments, DMs, and consumer feedback in our brand voice.
• Support Campaigns: Collaborate with the social and influencer teams to support content planning and execution for brand campaigns and launches.
• Research Trends: Stay up to date on social trends, influencer culture, and beauty conversations to bring fresh, creative ideas to the table.
• Assist with Influencer Programs: Help identify emerging creators and organize content assets for partnership programs.
• Contribute to Analytics: Track and summarize engagement metrics to share insights with the marketing team.

Community Content Intern

Attorney

• Support drafting and reviewing basic commercial contracts (NDAs, vendor agreements, brand partnerships).
• Conduct research and assist with corporate governance matters, such as board consents and entity records.
• Assist in IP portfolio tracking (trademark filings, brand protection research).
• Review and provide input on marketing materials, product labels, and social media campaigns for FDA/FTC compliance.
• Research and summarize developments in technology law, privacy, and digital advertising relevant to wellness brands.
• Maintain and organize legal files, contracts, and compliance documents in electronic systems.
• Support document tracking, version control, and internal database management.
• Assist with scheduling, preparation of meeting materials, and other administrative tasks as needed to support the legal team.

Legal and Compliance Intern, WMP

• Develop and lead a national grocery sales strategy to drive brand growth, expand distribution, and achieve revenue and forecast targets.
• Build and nurture partnerships with national, regional, and independent grocery retailers, ensuring strong product placement, impactful promotions, and long-term collaboration.
• Negotiate contracts and trade agreements that secure favorable terms while protecting margins and supporting sustainable growth.
• Deliver on sales performance goals by tracking results, analyzing KPIs (Nielsen, IRI, ROI, consumption data), and implementing corrective actions to exceed targets.
• Ensure retail execution excellence through planograms, in-store displays, promotions, pricing integrity, and AMPS/4Ps compliance.
• Collaborate cross-functionally with Marketing, Supply Chain, Finance, and Product teams to align campaigns, launches, inventory, and trade spend management.
• Manage trade spend budgets and deductions effectively to achieve sales targets and maximize ROI.
• Stay ahead of market trends by monitoring competitors, consumer preferences, and product innovations to identify growth opportunities.
• Pursue incremental growth through new grocery channels, regions, and emerging retail opportunities.
• Represent the company at customer trade shows and national meetings, strengthening our brand presence and customer relationships.

National Channel Manager – Grocery, International

• We are seeking a highly driven E-commerce Product Marketing Manager to lead growth on Amazon and translate marketplace insights into actionable strategies for our Direct-to-Consumer (DTC) business.
• Own the product marketing roadmap for our Amazon catalog—driving demand, conversion, and retention—while turning marketplace learnings into messaging, merchandising, and test plans that strengthen our DTC site and lifecycle channels.
• Partner with an Amazon accelerator (e.g., Pattern, Channel Bakers, Fortress) to maximize product performance and growth.
• Lead all aspects of product-level marketing, including PDP content, keyword strategy, retail media inputs, promotions, and new ASIN launches.
• Optimize PDPs by analyzing the competitor landscape, keyword research, CTR/CVR data, and A/B testing insights.
• Conduct competitive tracking across PDPs, pricing, reviews, and media share of voice to identify white-space opportunities and emerging threats.
• Improve discoverability via search term mining, backend keywords, browse node optimization, and Brand Store navigation updates.
• Plan and execute promotions and pricing strategies, ensuring seamless alignment with inventory readiness and operational timelines.
• Develop channel-ready briefs for new products (positioning, claims hierarchy, imagery, content modules, and forecast assumptions).
• Drive reputation and trust by managing rating goals, review velocity, UGC collection, Q&A monitoring, and policy compliance.
• Deliver a weekly business review (WBR) with KPIs, key drivers, risks, and recommended actions.
• Translate Amazon performance learnings into winning DTC messaging, positioning, and bundling strategies.
• Use marketplace search term insights to optimize site taxonomy, SEO, and onsite search experiences.
• Apply promotion learnings to DTC A/B and CRO experiments.
• Build a creative testing loop, feeding best-performing marketplace images, copy, and video hooks into paid social, search, and lifecycle campaigns.

eCommerce Product Marketing Manager

Financial Planning and Analysis

• Report to the CFO and support strategic decisions for the Vega brand within Wellmore Holdings
• Lead planning, reporting, forecasting, and analysis efforts across the Vega brand
• Develop and maintain financial models, synthesizing large datasets across platforms using Adaptive planning
• Drive annual planning, strategic target setting, budgeting, and forecasting processes
• Support monthly close by providing P&L reporting, variance analysis, and recommendations
• Create and refine analytical tools to improve reporting and decision-making
• Analyze and provide recommendations to optimize trade spend efficiency and maintain profitability analysis by product and customer
• Model new investment opportunities and perform deep-dive analysis of existing initiatives
• Build project P&Ls for Stage Gate reviews and support innovation finance with gross margin targets and sensitivity tracking
• Collaborate with commercial teams on customer planning and profitability and partner with marketing on A&P forecasting, budget reviews, and spend analysis
• Own forecasting and budgeting models and provide training and guidance to stakeholders
• Quantify risks and opportunities, highlight variances, and advise on corrective actions
• Deliver timely financial and analytical support for management decisions