Creative Director

WM Partners, LP

Creative Director at Primal Harvest overseeing brand creative across all consumer touchpoints. Collaborating with executive leadership to transform brand strategy into effective visual identity.

Posted 7/22/2026full-timeRemote • 🇺🇸 United StatesLead💰 $155,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative brand development, including campaign execution, visual and verbal brand consistency, and performance marketing asset creation. Proficient in leveraging data and insights to enhance creative effectiveness while managing timelines and budgets in a fast-paced environment.

Highest-signal resume keywords

Creative Brand DevelopmentPerformance Marketing Asset CreationArt Direction and Design JudgmentCross-Functional Team CollaborationCommercial Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative StrategyCampaign DevelopmentVisual SystemsPhotographyVideo ProductionMotion DesignTypographyDigital Content CreationBrand StorytellingAsset Management

Soft Skills

High StandardsBias Toward ActionAdaptabilityCollaborationInfluencing Skills

Tools & Technologies

AI ToolsPerformance Data AnalysisCreative WorkflowsContent Management SystemsDigital Marketing Platforms

Industry Keywords

Consumer Packaged GoodsWellnessSupplementsHealthBeautyECommerceDigitally Native BrandsDTCMarketplace EnvironmentsBrand Trust

About the role

Key responsibilities & impact

Own Primal Harvest’s creative expression across consumer-facing brand touchpoints.
Translate brand strategy into clear creative platforms, campaigns, content systems, and channel-specific executions.
Build and maintain a consistent visual and verbal brand system across all major customer touchpoints.
Lead creative development for performance marketing assets, including paid social, search landing pages, product education, trust-building assets, and retention creative.
Direct photography, video, motion, design, copy, and production work across internal and external teams.
Develop creative systems for Amazon and marketplace content, including product imagery, A+ content, Brand Store, product education, and trust signals.
Lead the creative production process from brief to concept to execution to delivery.
Establish creative standards, workflows, review processes, and quality controls so work moves quickly without sacrificing brand quality.
Use performance data, customer insights, and channel feedback to improve creative effectiveness over time.
Manage creative timelines, budgets, and asset delivery across competing priorities.
Leverage the latest AI tools, capabilities, and workflows to produce an even higher quality and volume of creative output in a more cost-effective way than ever before.
Partner with executive leadership to influence how the brand evolves as the business scales.
Help evolve Primal Harvest's brand, ensuring creative decisions reinforce a differentiated and enduring market position.

Requirements

What you’ll need

8+ years of creative experience, ideally across CPG, wellness, supplements, health, beauty, performance, lifestyle, eCommerce, or digitally native consumer brands.
A strong portfolio showing brand systems, campaign concepts, performance creative, digital content, packaging, product storytelling, and channel-specific execution.
Strong art direction and design judgment across photography, video, motion, typography, layout, and visual systems.
Experience creating assets for DTC, Amazon, paid social, email, landing pages, PDPs, organic social, and marketplace environments.
Demonstrated experience helping build, reposition, or meaningfully scale a consumer brand—not simply maintaining an established one.
Commercial fluency: you understand that creative must build brand trust, improve conversion, support acquisition, and strengthen retention.
Ability to operate in a lean, fast-moving environment with limited resources and high expectations.
Comfort partnering with cross-functional teams and executive stakeholders.
High standards and a bias toward action.
A clear point of view on what great creative looks like for a modern wellness brand.

Benefits

Comp & perks

Comprehensive Health Benefits
Generous Paid Time Off and Holidays
Paid Parental Leave (primary & non-primary)
Short-term and Long-term disability
401K + Match
ClassPass membership
Flexible working options
Team Events
Product Discounts