Director, GTM Business Capabilities – Quote to Order
Zscaler
Senior Product Marketing Manager
DexCare
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $121,000 - $163,000 per year
Job Level
Senior
About the role
- Build the product marketing muscle at DexCare.
- Ensure quarterly planning, defined metrics, and performance feedback.
- Market, Customer, and Competitive Research.
- Create a competitive analysis and landscape program that informs product strategy and prepares the field/sales for addressing competitive situations.
- Develop a deep understanding of our customer segments and buyer personas to differentiate our value proposition and expand the types of users and use cases for DexCare.
- Work closely with Product Managers on targeted research and user testing as part of roadmap development and execution.
- Drive and coordinate early access/beta programs and customer working groups/forums.
- Strengthen customer and stakeholder feedback loops.
- Develop GTM framework for new product features and services.
- Collaborate with product management, engineering, sales, customer success, and marketing teams to orchestrate the launch of new products into the market.
- Evolve and enhance pricing and packaging strategies.
- Develop messaging/positioning, sales talk-tracks, customer presentations, case studies, and other collateral for new and existing products.
- Work with sales enablement to develop sales training materials and orchestrate field training.
- Provide strategic support to demand generation, corporate marketing, field teams, and the sales organization.
- Lead the strategy and execution of sales enablement programs and tools, including core product messaging, product collateral, demo scripts, and release notes.
- Partner with solution consultants to provide training on new product capabilities to client-facing teams and customers.
- Develop additional outbound product communication opportunities, including webinars, PR, and editorial content.
- Collaborate with marketing to ensure existing website and marketing materials reflect current positioning and messaging.
- Participate in the development of session content for industry or customer conferences.
- Act as a product spokesperson and create customer-facing enablement assets.
Requirements
- BA/BS degree or equivalent working experience; MBA preferred but not required.
- Minimum 5 years’ product marketing experience at a SaaS company.
- Ability to translate technical details for a non-technical audience.
- Relentless focus on direct and indirect customer interaction to understand and synthesize customer needs and pain points.
- Strong analytical abilities to develop insights by combining sales and marketing data with data from other sources.
- Ability to collaborate with multiple internal organizations, including sales and product management, to drive company success.
- Must be a team player who works well with executives as well as peers.
- Preference for a fast-paced environment.
- Must be an effective storyteller and prolific content creator.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingcompetitive analysiscustomer segmentationbuyer personasgo-to-market (GTM) strategysales enablementmessagingpositioningdata analysiscontent creation
Soft skills
collaborationstorytellingcustomer interactionanalytical abilitiesteam playercommunicationstrategic thinkingfeedback synthesisadaptabilityexecutive engagement
Certifications
BA/BS degreeMBA (preferred)
