DexCare

Product Marketing

• Build the product marketing muscle at DexCare.
• Ensure quarterly planning, defined metrics, and performance feedback.
• Market, Customer, and Competitive Research.
• Create a competitive analysis and landscape program that informs product strategy and prepares the field/sales for addressing competitive situations.
• Develop a deep understanding of our customer segments and buyer personas to differentiate our value proposition and expand the types of users and use cases for DexCare.
• Work closely with Product Managers on targeted research and user testing as part of roadmap development and execution.
• Drive and coordinate early access/beta programs and customer working groups/forums.
• Strengthen customer and stakeholder feedback loops.
• Develop GTM framework for new product features and services.
• Collaborate with product management, engineering, sales, customer success, and marketing teams to orchestrate the launch of new products into the market.
• Evolve and enhance pricing and packaging strategies.
• Develop messaging/positioning, sales talk-tracks, customer presentations, case studies, and other collateral for new and existing products.
• Work with sales enablement to develop sales training materials and orchestrate field training.
• Provide strategic support to demand generation, corporate marketing, field teams, and the sales organization.
• Lead the strategy and execution of sales enablement programs and tools, including core product messaging, product collateral, demo scripts, and release notes.
• Partner with solution consultants to provide training on new product capabilities to client-facing teams and customers.
• Develop additional outbound product communication opportunities, including webinars, PR, and editorial content.
• Collaborate with marketing to ensure existing website and marketing materials reflect current positioning and messaging.
• Participate in the development of session content for industry or customer conferences.
• Act as a product spokesperson and create customer-facing enablement assets.

Senior Product Marketing Manager