Director, GTM Business Capabilities – Quote to Order
Zscaler
Director of Product Marketing
Blue Mantis
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $200,000 per year
Job Level
Lead
Tech Stack
CloudCyber Security
About the role
- Direct product marketing initiatives for Blue Mantis, an IT security-focused managed services provider, working with leadership, sales, product, and engineering
- Shape go-to-market and positioning strategy to differentiate in the MSP space
- Work with Digital Marketing and Demand Generation to drive customer acquisition via paid, organic, partnerships, and events
- Own the product marketing roadmap across multiple Blue Mantis practices and coordinate launch strategies and execution
- Drive awareness and adoption by collaborating with internal teams to align messaging with customer needs
- Align customer-facing employees with product education and sales enablement initiatives to ensure consistent messaging and strategic impact
- Monitor, analyze, and report on product marketing KPIs across lifecycle stages, including adoption, activation, and customer enablement effectiveness
Requirements
- 7+ years of experience in B2B product marketing, ideally in cybersecurity and/or enterprise IT
- Strong storytelling skills with a command of the English language
- Track record of owning and launching go-to-market strategies
- Experience collaborating cross-functionally in fast-moving environments
- A hands-on leader who thrives in fast-paced, ambiguous environments
- Strong across brand, content, demand generation, and product marketing
- Deep understanding of growth metrics, funnel optimization, and marketing automation
- A willingness to learn about AI and its applications in content creation- while retaining an original voice and differentiation
- Experience with document creation using the Microsoft 365 suite (including SharePoint and Copilot AI)
- Adobe Acrobat (extra points for experience with Adobe Creative Cloud apps and video/audio/image editing)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B product marketinggo-to-market strategiesgrowth metricsfunnel optimizationmarketing automationproduct marketing KPIscustomer acquisitionstorytellingcontent marketingdemand generation
Soft skills
leadershipcollaborationcommunicationadaptabilitystrategic thinkingcreativityproblem-solvinganalytical skillscustomer focusteam alignment
