Business Development Representative
Netfor, Inc.
Cloud
Director, Inside Sales
dentsu Austria
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $94,000 - $152,375 per year
Job Level
Senior
Tech Stack
Cloud
About the role
- The Inside Sales Lead - Adobe Alliance is responsible for lead generation, nurturing, qualification, and origination of qualified opportunities specifically focused on Adobe's ecosystem, including GenStudio, Workfront, and related Adobe Experience Cloud solutions. You will work closely with the Growth Officer, Marketing, and Enterprise Sales Leads to drive incremental, net new pipeline for Adobe-focused opportunities against targeted prospects requiring content operations transformation. You will also support qualification of inbound leads from Adobe-related events, co-marketing campaigns and initiatives. We are looking for deep understanding of Adobe's content supply chain capabilities and the ability to identify cross-sell opportunities within Merkle's broader service portfolio. In this remote position, you will report to our Demand Generation Strategy Lead. Responsibilities Meet sales quota goals of generating new qualified opportunities and prospect engagements specifically for Adobe alliance services Develop and execute high-volume lead generation campaigns targeting Adobe content supply chain prospects and existing Adobe customers looking for implementation partners Originate and respond to new logo opportunities through established Adobe alliance lead management processes Qualify opportunities by aligning prospect content operations challenges to Adobe GenStudio, Workfront, and content supply chain solutions Partner with Sales Growth Officers and Enterprise Sales Leaders to drive Adobe-focused revenue growth Drive prospect and client engagements supporting Adobe alliance thought leadership, co-marketing events, and Adobe Summit activities Maintain accuracy and timeliness of Salesforce processes for Adobe alliance prospects and opportunities Collaborate with Marketing to ensure availability of Adobe-specific collaterals, case studies, and solution frameworks Build relationships with content operations leaders, creative directors, marketing operations managers, and CMOs across enterprise organizations implementing or evaluating Adobe solutions Analyze customer content creation workflows, asset management processes, creative operations, and existing Adobe implementations Apply consultative sales principles demonstrating relevant Adobe ecosystem experience Understand prospect decision-making processes for technology investments Establish trusted relationships with senior marketing executives Maintain accurate, high-quality Adobe alliance pipeline aligned with company sales processes
Requirements
- Bachelor's degree from accredited college/university 5+ years consultative sales experience in marketing technology, with specific focus on content operations, digital asset management, or creative workflow solutions Experience in verticals with complex content operations: Financial Services, Healthcare, Retail, Media/Entertainment, and/or Technology Previous experience with Salesforce CRM data entry, lead scaling, and forecasting to maintain accurate sales records and pipeline Experience originating and qualifying complex content operations and marketing technology sales opportunities Understanding of marketing cloud, creative operations, and content management marketplace Solid knowledge of Marketing Technology, Creative Operations, and Digital Asset Management platforms History of quota accomplishment in technology or agency services sales Prospecting abilities focused on content operations and marketing technology decision-makers Experience with Adobe ecosystem products (Experience Manager, Creative Cloud, Workfront, GenStudio) Previous alliance or partner channel sales experience Understanding of creative agency operations and client-agency workflows
