Senior Performance Marketing Manager
R+Co
Product Marketing Manager – Customer Insights and Community
Deel
full-time
Posted on:
Origin: • 🇮🇪 Ireland
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Build Deel’s global community engine from the ground up, defining how workers and HR, IT, and Payroll leaders fuel launches and shape the roadmap
- Own and scale HR, IT, and Payroll Advisory Boards end-to-end; launch and facilitate monthly sessions
- Translate board feedback into crisp recommendations that influence product bets, GTM priorities, and marketing narratives; close the loop with stakeholders
- Design and run programs, campaigns, and experiences leveraging customer advisory boards, Deel Advocates, and power users to fuel launches and amplify product announcements
- Operationalize playbooks to turn community energy into earned reach during product announcements; brief advocates, seed assets, and measure impact
- Lead customer storytelling: conduct interviews, ship case studies, and collaborate with Field Marketing and PR to amplify customer voices
- Lead audience research and market studies; instrument VoC pipelines and build automated dashboards/alerts for live insights
- Own creation, refresh, and governance of personas and ICPs for GTM teams
- Serve as the on-call customer voice advising teams with fast, data-backed guidance on audience, message, and motion
Requirements
- 4+ years of experience in product marketing management, sales-led growth, or consumer marketing within a fast-paced, hyper-growth global tech environment
- Strategic thinker and hands-on doer with a strong bias for action
- Customer-obsessed, eager to join customer calls, and driven to uncover deep insights into behaviors, motivations, and pain points
- Proven ability to lead and execute complex, cross-functional go-to-market campaigns across Product, Sales, CS, Brand, and Comms
- Strong analytical and creative skills; ability to distill quantitative and qualitative data into compelling, insight-driven narratives
- Excellent communicator and storyteller, with experience enabling internal teams and influencing stakeholders through clear, customer-informed positioning and content
- Ability to lead interviews, ship case studies, and partner with Field Marketing and PR
- Experience running audience research, VoC pipelines, and building dashboards/alerts for stakeholders
- English fluency (able to speak, read, and write English)
