Deel

Senior Growth Marketing Manager

Deel

full-time

Posted on:

Origin:  • 🇨🇭 Switzerland

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Job Level

Senior

Tech Stack

Cloud

About the role

  • Develop go-to-market marketing strategy for the DACH region, including messaging and positioning focused on maximising pipeline and conversion
  • Work closely with local sales, central marketing, and digital marketing teams to create and execute market-focused demand and field marketing programs
  • Own content and integrated campaign strategy and execution, collaborating with agencies, influencers and partners across sales, growth, and wider marketing functions
  • Lead complex, cross-functional initiatives that drive pipeline growth and align stakeholders
  • Drive growth at the market level by developing and reporting on key KPIs, assessing pipeline health, and activating lead acceleration plans
  • Conduct in-depth customer and market research to inform targeting, personas, and strategic decisions
  • Tailor global GTM to regional DACH differences and land locally with market-specific tactics
  • Contribute to broader team initiatives, influence program and content needs, and manage budget and ROI tracking

Requirements

  • 7-10+ years of experience in regional/growth marketing positions, with the majority focused on the DACH market
  • Proven success in developing demand generation strategies and uncovering new marketing channels for growth in the DACH region
  • Intrinsic knowledge of the DACH market and experience finding target audiences through market-specific channels and partners
  • Innovative, hacker’s mentality with a relentless drive to find creative ways to achieve goals
  • Strong analytical skills with a history of measuring and enhancing marketing channel performance
  • Excellent communication and collaboration skills for working across multiple teams and stakeholders on a global scale
  • Superior verbal and written communication skills; written and verbal fluency in English and German (native-level) is required
  • Ability to develop segment-specific strategies and execute local campaigns that drive brand awareness and pipeline