Marketing Development Specialist
BASF
Marketing Lead
Deel
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
Cloud
About the role
- Define and evolve Deel’s value proposition for startups and articulate why Deel is the right partner for early-stage teams scaling globally
- Segment the ICP by growth stage, funding, region, and hiring complexity and build tailored use cases and adoption pathways
- Lead startup-focused GTM campaigns each quarter in partnership with PMMs, Paid, SDRs, and Growth Marketing
- Collaborate with Partnerships to drive co-marketing and channel growth with VC, accelerator, and platform partners
- Represent Deel in startup communities, partner networks, and industry events; source speaking opportunities and activations
- Work cross-functionally across Product, Sales, Partnerships, Growth, and Customer Success to shape messaging, campaigns, and lifecycle programs
- Report insights and GTM performance to executive stakeholders and source customer stories to strengthen credibility and advocacy
Requirements
- 8-10+ years in B2B marketing, ideally in a segment marketing, product marketing, or GTM leadership role
- Deep understanding of the startup buyer mindset with direct experience working with or marketing to early-stage teams
- Proven ability to lead cross-functional programs spanning marketing, partnerships, product, and customer teams
- Excellent communicator and simplifier who can distill insights and drive alignment across teams
- Fluent in English (speak, read, and write)
- Experience partnering with PMMs, Paid, SDRs, Growth Marketing, Partnerships, Product, Sales, and Customer Success
Benefits
- Stock grant opportunities dependent on your role, employment status and location
- Additional perks and benefits based on your employment status and country
- The flexibility of remote work, including optional WeWork access
- Provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingsegment marketingproduct marketingGTM leadershipcross-functional program managementcampaign managementcustomer advocacydata analysismarket segmentationvalue proposition development
Soft skills
communicationcollaborationinsight distillationalignment drivingleadershiprelationship buildingstrategic thinkingcreativityproblem-solvingadaptability
