Director, Business Development
Higharc
Job Level
Senior
Tech Stack
Cloud
About the role
- Build and scale Deel’s presence with startups and early-stage companies
- Define and evolve Deel’s value proposition for startups
- Segment the ICP by growth stage, funding, region, and hiring complexity, and build tailored use cases and adoption pathways
- Own messaging, campaign strategy, lifecycle programs, and partner alignment
- Work across Product, Sales, Partnerships, Growth, and Customer Success to understand the early-stage buyer and shape GTM
- Lead startup-focused GTM campaigns each quarter in partnership with PMMs, Paid, SDRs, and Growth Marketing
- Collaborate with the Partnerships team to drive co-marketing and channel growth with VC, accelerator, and platform partners
- Source and promote compelling customer stories to strengthen credibility and advocacy
- Represent Deel in startup communities, partner networks, and industry events, both virtual and in-person
- Partner with Events team on audience strategy, content, and speaker presence
- Source speaking opportunities, firesides, and co-hosted activations to position Deel in the right rooms
Requirements
- 8-10+ years in B2B marketing, ideally in a segment marketing, product marketing, or GTM leadership role
- Deep understanding of the startup buyer mindset, with direct experience working with or marketing to early-stage teams
- Proven ability to lead cross-functional programs that span marketing, partnerships, product, and customer teams
- Excellent communicator and simplifier who can distill insights, advocate for your segment, and drive alignment across teams
