DC Thomson

Growth Marketing Specialist

DC Thomson

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

Tech Stack

Cloud

About the role

  • Manage digital marketing campaigns across DC Thomson magazine brands (The People’s Friend, My Weekly, The Scots Magazine).
  • Deliver growth through paid search and paid social and broaden activity across additional channels where appropriate.
  • Optimise performance to target CPAs, maximise conversions and identify opportunities for growth while managing budgets.
  • Lead use of Google Ads (Search, Display, Shopping) and Meta Ads Manager; manage audiences and retargeting.
  • Be a lead user of Google Merchant Centre and ensure product feeds are complete and optimised.
  • Develop campaigns utilising in-house ad slots on owned sites; plan assets and liaise with internal teams and book ads where necessary.
  • Ensure all marketing activity is tracked; use Google Analytics, Looker Studio and Microsoft Excel for analysis and reporting.
  • Track spend, provide detailed reporting and follow finance team processes to meet financial targets.
  • Brief creative to designers; manage, deploy and test assets to maximise marketing impact.
  • Write copy for ads and content, adhere to SEO best practice and ensure accuracy and creativity.
  • Integrate audience management tools (HubSpot) to improve targeting and acquisition campaigns.
  • Report to Growth Marketing Manager and work within the Growth Marketing Team as a centre of excellence/internal agency-style resource.

Requirements

  • Creating and optimising campaigns in Meta Ads Manager.
  • Managing, and getting the best from, PPC campaigns in Google Ads (including Google Shopping ads and Google Merchant Centre) and Microsoft Ads.
  • Using Google Merchant Centre at an advanced level and managing product feeds.
  • Briefing designers efficiently and effectively.
  • Demonstrating excellent copywriting skills with a strong eye for detail.
  • Using Google Analytics and similar tools at an advanced level.
  • Applying UTM parameters and following best practice to ensure campaigns are tracked efficiently and effectively.
  • Hitting CPA targets consistently and increasing conversions over time.
  • Working to a marketing budget and being accountable for spend.
  • Prioritising effectively, meeting competing deadlines, and adapting to changing demands.
  • Utilising excellent communication and organisation skills.
  • Working both autonomously and as part of a collaborative team.
  • Knowledge of programmatic and display advertising (beneficial).
  • Knowledge of video advertising (including YouTube) (beneficial).
  • Using Creative Cloud (Photoshop) to edit image assets (beneficial).
  • Google Search Console (beneficial).
  • To apply: submit a CV and cover letter that addresses the knowledge, skills and attributes required of the role.