Senior Growth Marketing Manager, Paid Search
Wiz
CloudCyber Security
Job Level
Mid-LevelSenior
Tech Stack
CloudCyber Security
About the role
- Plan, execute, and optimize multi-channel digital campaigns across APAC (paid search, display, social, email, and content syndication) aligned with business objectives.
- Manage and optimize paid media campaigns (Google Ads, LinkedIn, programmatic display, etc.) to drive lead generation and brand awareness.
- Develop and optimize creative assets for digital marketing campaigns, applying best practices for performance and engagement across ads, landing pages, social, and video.
- Create and adapt digital content (landing pages, ad copy, blog posts, nurture emails) tailored to diverse APAC audiences while maintaining brand consistency.
- Act as a consultant and strategic partner to the marketing and business teams - bringing forward best practices, new ideas, and innovative approaches. Ensure digital campaigns, creative assets, and content are fully integrated with business needs to drive holistic growth.
- Experiment with cutting-edge AI technologies to design, manage, and optimize campaigns. This includes leveraging custom paid marketing GPTs, AI-driven content creation, video tools, and other emerging platforms to maximize performance and creativity.
- Track, analyze, and report on campaign performance using analytics tools, recommending improvements to maximize ROI.
- Support regional demand generation programs, events, and campaigns with digital amplification.
- Manage agency and vendor relationships where needed for campaign execution.
- Collaborate with the global digital team to ensure alignment with global strategies while tailoring to regional market needs.
Requirements
- 5–7 years of experience in digital marketing, ideally within cybersecurity, IT, or B2B technology.
- Proven experience planning and executing digital marketing campaigns across Asia-Pacific and Japan (APJ), with strong understanding of regional market dynamics, buyer behaviors, and cultural nuances.
- Strong hands-on expertise in managing paid media (PPC, social, display) and digital content creation.
- Demonstrated ability to develop and optimize creative assets for digital campaigns, with knowledge of creative best practices across formats and platforms.
- Excellent writing and editing skills, with the ability to adapt content for different audiences.
- Solid understanding of digital analytics and reporting (Google Analytics, Salesforce, marketing automation platforms).
- Collaborative team player with strong communication skills and stakeholder management experience.
- Knowledge of the B2B tech buyer’s journey and demand generation best practices.
- Agency/vendor management experience is a plus.
- Experiecne in writing and creative development/creation including video
- Familier with and actively using AI tools
- Bachelor’s degree in Marketing, Communications, Business, or related field.
