DC Thomson

Communications

• Reporting directly to the Head of Marketing for Beano Studios, the B2B Marketing and Communications Manager will set and deliver the annual strategic marketing plan for our B2B services, with a focus on our insight agency, Beano Brain. Taking the lead in telling our B2B stories across channels, the B2B Marketing and Communications Manager will work closely with our commercial teams to drive awareness and consideration of our B2B services to deliver new business and deepen relationships and engagement with our client roster.
• What you’ll deliver:
• Use customer insight, data and analysis to develop a clear commercial marketing strategy accelerating growth
• Lead our PR and thought leadership marketing efforts to drive brand awareness of our B2B services and agencies, whilst strengthening their parent brands
• Oversee PR and marketing budgets and optimise spend in line with commercial goals
• Alongside the commercial teams, identify and define key target markets and develop bespoke content to drive new business leads
• Influence the development of new products or enhancements for our B2B agencies and services and own marketing strategies to take these to market in a creative and impactful way
• Create and implement metrics designed to demonstrate and measure the value and impact that the B2B marketing strategy and plans have on commercial growth