Toptal

Performance Marketing Specialist

Toptal

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Optimize paid media and manage aspects of global SEM, paid social and display campaigns to acquire quality clients for Toptal.
  • Support from Business Analytics, Creative, and Customer teams to handle strategy, execution, and analysis.
  • Facilitate and generate performance marketing ideas; organize, plan, and execute performance marketing initiatives.
  • Maximize paid media driven revenue and identify new opportunities across paid social, display, affiliate and other channels.
  • Help craft and hit KPIs and OKRs with Executives, Marketing Strategists, and Senior Leadership.
  • Build forecasts and projections relating to expected ROI, traffic, and user acquisition requiring robust financial analysis.
  • Maintain playbooks, automated systems, and dashboards to maximize impact of experiments and long-term tracking.
  • Collaborate with creative and content teams on ad copy, visuals, and landing pages to improve CTR and conversion rates.
  • Lead stakeholder calls with analysis, recommendations, performance and status updates.
  • Build and refine audience strategies leveraging first-party data, lookalike modeling, in-market segments, and contextual targeting.
  • Design and execute structured A/B and multivariate tests on audiences, creatives, and placements.
  • Create detailed campaign dashboards and recurring reports; translate findings into actionable recommendations for scaling and efficiency.
  • Monitor audience trends and reallocate budget toward high-performing cohorts to maximize ROAS and lead generation.
  • Deliver tactical presentations with results, insights and forward recommendations.
  • Onboarding and expected milestones: integrate with teams, understand paid media history and roadmap, take ownership of paid social, display and affiliate strategies and co-own SEM strategy, launch growth ideas and demonstrate impact within six months to one year.

Requirements

  • Bachelor’s degree required.
  • 4+ years of experience in SEM (search engine marketing).
  • At least one year of paid social (e.g., LinkedIn), OLV (YouTube) and/or programmatic display experience highly preferred.
  • Expertise with annual Paid Media budgets in excess of $2M.
  • Experience ideating, implementing, analyzing, and promoting Paid Media growth strategies end-to-end.
  • Ability and willingness to review final work products with meticulous attention to detail (analytical and creative).
  • Demonstrated experience growing revenue at scale via performance marketing, preferably within a B2B technology or services company.
  • Experience with A/B testing strategies and multivariate experiments.
  • Experience summarizing results into slide decks and presenting to large teams and executives.
  • Impeccable written and verbal communication skills in English.
  • Experience working with stakeholders across time zones and geographies.
  • Innate curiosity, willingness to learn, and obsession with growth performance.
  • Self-motivated remote worker; ability to work independently with minimal supervision.
  • Ability to work in a fast-paced, rapidly growing company and manage diverse deadlines and contacts.
  • Must be a world-class individual contributor (not solely a manager).
  • Essential functions: attend virtual meetings on camera, use digital collaboration tools, prioritize and self-manage workflows and deadlines.