Senior Partner Manager
Deliverect
ERP
Product Marketing Manager
Dayshape
full-time
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £51,296 - £64,799 per year
Job Level
Mid-LevelSenior
Tech Stack
ERP
About the role
- Act as a conduit between product and our commercial teams to ensure our product is showcased to best effect to prospects and customers.
- Market research: conduct win/loss reviews, customer interviews and analyst relations.
- Messaging development: Create and maintain compelling, differentiated value propositions and product messaging for new and existing markets and features.
- Competitor intel: Collate, analyse and disseminate information to the business
- Work with marketing leadership to develop the product marketing strategy and plan, including new product launches where required.
- Create engaging product marketing content in appropriate formats suitable for a range of channels that showcases Dayshape’s USPs.
- Manage our presence on relevant software review sites globally to ensure they are maximized to help attract inbound leads.
- Sales enablement: Work with the commercial teams and broader marketing team to develop content that supports quality commercial conversations.
- Marketing performance analysis: Monitor and report on product marketing initiatives make recommendations for improvement.
- Act as a brand guardian, ensuring all material/collateral remains on brand and on message.
- Budget and agency management where required.
Requirements
- Strong product marketing experience - B2B SaaS highly preferred.
- Understanding of B2B sales cycles – particularly product marketing requirements through high value, low volume sales pipelines.
- Strong written and verbal communication with proven storytelling skills and the ability to translate technical information into impactful, high level marketing messaging
- Highly adept at cross-functional collaboration and senior stakeholder management. Comfortable holding colleagues to account on deliverables whilst maintaining strong relationships.
- Experienced at – and comfortable with – interviewing customers and prospects, assimilating information into actionable insights.
- Experience using marketing automation platforms - HubSpot preferred.
- Self-motivated and organised, you act at the appropriate pace by balancing importance and urgency and seeking support from management and colleagues when needed.
- Bonus: Knowledge of professional services organisations, particularly accounting firms
- Bonus: A background in resource management, ERP, PSA or PPM software
- Bonus: Knowledge of April Dunford’s methodologies
