Dayshape

Product Marketing

• Act as a conduit between product and our commercial teams to ensure our product is showcased to best effect to prospects and customers.
• Market research: conduct win/loss reviews, customer interviews and analyst relations.
• Messaging development: Create and maintain compelling, differentiated value propositions and product messaging for new and existing markets and features.
• Competitor intel: Collate, analyse and disseminate information to the business
• Work with marketing leadership to develop the product marketing strategy and plan, including new product launches where required.
• Create engaging product marketing content in appropriate formats suitable for a range of channels that showcases Dayshape’s USPs.
• Manage our presence on relevant software review sites globally to ensure they are maximized to help attract inbound leads.
• Sales enablement: Work with the commercial teams and broader marketing team to develop content that supports quality commercial conversations.
• Marketing performance analysis: Monitor and report on product marketing initiatives make recommendations for improvement.
• Act as a brand guardian, ensuring all material/collateral remains on brand and on message.
• Budget and agency management where required.

Product Marketing Manager

Data Analyst

• Work alongside Product Data Analyst and Engineering to extend Dayshape analytics solution
• Develop mechanisms to obtain customer analytics with Product and Engineering
• Create, develop and maintain customer-facing reports, dashboards and insights identifying trends, risks and opportunities
• Connect with stakeholders and customers and deliver presentations on the narrative of the data
• Identify opportunities to improve customer experience, streamline service delivery and optimise outcomes through data-led recommendations
• Collaborate with internal teams to turn data insights into product and business improvements
• Support Marketing and Sales with relevant data for marketable messaging and value propositions
• Assist in development of KPIs across breadth, depth, usability, frequency and sentiment measurements
• Deep dive into customers use of Dayshape application and uncover insights regarding their business performance to drive customer success and growth strategies
• Share insights via intuitive dashboards and reports
• Work closely with Product, Engineering, Customer Success, Sales, Marketing and Support

Product Marketing Manager

Customer Data Analyst