Global Talent Acquisition Partner
ThetaRay
Vice President, Earned Measurement
Day One Agency
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteJob Level
Lead
About the role
- Establish and continually evolve Day One’s vision for earned measurement, ensuring our frameworks stay ahead of industry shifts and client needs.
- Build, mentor, and lead a high-performing measurement team; invest in training and upskilling to embed comms measurement into agency culture.
- Serve as senior counsel to clients, including direct interfacing with senior executives; translate complex data into clear, compelling insights.
- Create and implement cutting-edge measurement frameworks connecting earned, owned, and paid media to business outcomes.
- Evolve and manage a modern, flexible measurement toolstack; stay ahead of emerging tools and approaches.
- Identify and integrate AI and automation tools into measurement workflows to enhance speed, scale, and insights.
- Lead internal education initiatives to ensure comms team fluency in measurement principles and reporting best practices.
- Represent Day One externally through organizations, panels, publications, and events to build thought leadership.
- Partner with comms, creative, digital, and strategy leads to embed measurement thinking into campaign design and execution.
- Drive the style and clarity of reporting frameworks prioritizing storytelling, design thinking, and executive-friendly dashboards.
- Serve as a key voice on the Comms Senior Leadership Team, integrating measurement into team-wide priorities and growth strategies.
Requirements
- 10+ years of experience in communications, media intelligence, analytics, or related fields, with a focus on measurement and reporting.
- Bachelor’s degree required; advanced degree a plus.
- Deep understanding of earned media measurement frameworks and hands-on experience designing bespoke reporting systems.
- Strong grasp of social, influencer, and digital analytics and how they intersect with PR and brand reputation.
- Familiarity with AI, automation, and data visualization tools to enhance reporting efficiency and insight generation.
- Proven ability to communicate insights to senior executives—turning data into strategy, and strategy into action.
- Leadership experience, with a track record of building and inspiring teams.
- Comfortable navigating ambiguity, testing new tools, and driving innovation in a fast-paced environment.
- Excellent written and verbal communication skills; strong presenter.
- Ability to travel periodically to engage with clients, attend senior-level forums, and represent Day One externally.
