Marketing Operations Manager
Doppel
Cyber SecuritySQL
Partner Development Representative
CyberSmart
full-time
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteJob Level
Junior
Tech Stack
Cyber Security
About the role
- Identify, research, and engage potential partners within the Ideal Partner Profile (IPP) target audience to generate Sales Qualified Leads (SQLs).
- Be the first point of follow up to MQL's generated through digital outreach.
- Execute outbound outreach strategies via phone calls, LinkedIn, emails, networking events and forums.
- Collaborate with internal teams to align on target accounts and optimise lead qualification processes.
- Educate prospects on CyberSmart’s value proposition and solutions for effective positioning.
- Track and manage all lead generation activities in tools such as Salesforce, ZoomInfo and HeyReach.
- Provide feedback to the wider Growth team on lead quality and outreach effectiveness to refine strategy, messaging and processes.
- Align with the Growth team on GTM strategy and target audiences.
- Ensure smooth handover of qualified leads to Partner Growth Manager for further engagement.
- Facilitate lead transfers to key distributors where relevant.
- Monitor and report KPIs including calls made, emails sent, leads generated and partners recruited.
- Analyse the prospecting pipeline to identify trends, gaps, and optimisation opportunities.
- Participate in internal Quarterly Business Reviews (QBRs) to share insights and recommendations for future success.
Requirements
- 6 months + proven experience in outbound sales, business development, or lead generation.
- Comfortable making high volumes of calls and using multiple channels to prospect.
- Familiarity with CRM systems and prospecting tools.
- Understanding of channel sales models, especially MSP, MSSP, or VAR ecosystems is beneficial.
- Excellent written and verbal communication skills are required for engaging with prospects.
- Interest or knowledge of cybersecurity is beneficial.
