CyberOne

Performance Marketing

• Own the demand generation and outreach engine
• Create, execute and optimise multi-channel cadences
• Monitor ZoomInfo GTM signals daily
• Build and maintain prioritised target lists
• Write cadence copy
• Use A/B testing and engagement data
• Work with Marketing to define HubSpot engagement scoring
• Align cadences to live marketing campaigns
• Qualify engaged contacts against agreed ICP and intent criteria
• Report weekly on cadence performance and funnel movement

Demand Generation Specialist