Marketing Campaign Manager

CyberOne

Marketing Campaign Manager overseeing audience understanding and campaign optimization for CyberOne. Driving engaged leads through strategic planning and execution.

Posted 7/16/2026full-timeRemote • 🇵🇭 PhilippinesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation and outreach, with a strong focus on campaign management, copywriting, and collaboration with marketing and sales teams. Proficient in using HubSpot and intent data tools to optimize lead qualification and engagement.

Highest-signal resume keywords

B2B Demand GenerationHubSpot Sales Hub ProficiencyCopywriting SkillsIntent Data ExperienceAccount-Based Marketing (ABM) Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementAudience SegmentationEmail MarketingSocial Media OutreachLead Qualification

Soft Skills

Exceptional Communication SkillsHigh Organisational Skills

Tools & Technologies

HubSpotZoomInfoLinkedIn Sales Navigator

Industry Keywords

GTM SignalsIdeal Customer ProfileMulti-Channel Campaigns

About the role

Key responsibilities & impact

Own the campaign engine: audience understanding, segmentation, campaign ideation, build, delivery and optimisation across email and social (outreach) channels.
Develop a deep working knowledge of CyberOne's Ideal Customer Profile.
Monitor ZoomInfo GTM signals daily.
Plan multi-channel campaign programmes.
Build a campaign calendar that maps outreach activity to live marketing programmes.
Write all cadence copy: subject lines, email body, LinkedIn connection requests and follow-up messages.
Work with Marketing to define and maintain HubSpot contact and company engagement scoring criteria.
Qualify engaged contacts against agreed ICP and intent criteria before progressing them to Sales-accepted Opportunities.
Collaborate closely with Marketing and Sales to refine lead quality.

Requirements

What you’ll need

2 to 4 years of B2B demand generation, outreach experience
Exceptional copywriting and communication skills
Hands-on HubSpot Sales Hub proficiency
Process-driven with high organisational skills
Experience using intent data or GTM signal tools
Experience with LinkedIn Sales Navigator
Understanding of account-based marketing (ABM) principles

Benefits

Comp & perks

Flexible work arrangements
Health insurance
Professional development opportunities