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About the role
Key responsibilities & impact- Own the demand generation and outreach engine
- Create, execute and optimise multi-channel cadences
- Monitor ZoomInfo GTM signals daily
- Build and maintain prioritised target lists
- Write cadence copy
- Use A/B testing and engagement data
- Work with Marketing to define HubSpot engagement scoring
- Align cadences to live marketing campaigns
- Qualify engaged contacts against agreed ICP and intent criteria
- Report weekly on cadence performance and funnel movement
Requirements
What you’ll need- 2 to 4 years of B2B demand generation, outreach experience
- Exceptional copywriting and communication skills
- Hands-on HubSpot Sales Hub proficiency
- Process-driven with high organisational skills
- Experience using intent data or GTM signal tools
- Experience with LinkedIn Sales Navigator
- Understanding of account-based marketing principles
- Comfortable working to conversion targets
Benefits
Comp & perks- Health insurance
- Remote work opportunities
- Professional development opportunities
- Flexible working hours
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B demand generationcopywritingA/B testingengagement data analysisHubSpot Sales Hubintent dataGTM signal toolsLinkedIn Sales Navigatoraccount-based marketing
Soft Skills
communication skillsorganisational skillsprocess-drivencopywriting
