Content Writer
Binance
Web3
Job Level
Mid-LevelSenior
About the role
- Develop and design visually compelling digital content, including graphics, images, videos, and basic motion assets that align with brand guidelines and resonate with target audiences
- Develop compelling visuals and content with AI Tools
- Create simple motion graphics and animations in After Effects to enhance digital creatives across paid media and social channels
- Collaborate with Growth team (Acquisition, Campaign, CRM, Data Analytics) to create cohesive and effective creatives supporting digital paid performance media channels
- Stay informed about industry trends, design tools, and emerging technologies to continuously improve digital content quality and innovation
- Optimize content for various digital platforms ensuring seamless and visually appealing user experience
- Work closely with stakeholders to understand project requirements, provide creative input and ensure design solutions meet business objectives
- Manage multiple projects simultaneously in a fast-paced environment, adhering to deadlines and maintaining high attention to detail
- Support team in creation of concepts aiming to meet project performance goals
Requirements
- Diploma/degree in Design, Visual Communications, Digital Media, Advertising or a related field
- At least 4 years of experience with digital, design or agency background
- Proven experience as a Digital Content Designer with a strong portfolio showcasing diverse digital design projects
- Performance-driven mindset with experience in performance ads
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro)
- Hands-on skills in After Effects for creating basic animations, transitions, and motion graphics
- Working knowledge of Figma
- Solid understanding of design principles, color theory, and typography
- Experience creating content for various digital channels and social platforms (Google Ads, Meta, Instagram, TikTok)
- Knowledge of 2D/3D motion graphics is advantageous
- Experience or knowledge of AI Tools
- Up-to-date with the latest design trends and a passion for innovation in the digital space
- Knowledge in fintech, crypto and NFT space is advantageous
