Global MarTech Operations Analyst
Qlik
SFDC
Senior Manager, Regional Partner Marketing
CrowdStrike
full-time
Posted on:
Origin: • 🇦🇺 Australia
Visit company websiteJob Level
Senior
Tech Stack
SFDC
About the role
- Lead the strategy, planning and execution of strategic partner initiatives across Australia and New Zealand
- Identify new opportunities, and drive greater business outcomes for the ANZ region through marketing initiatives with partners
- Work with strategic partners and their marketing teams to develop joint GTM marketing plans tied to revenue goals
- Define annual joint marketing strategies, objectives and measures of success across strategic partners
- Document plans with key partners and manage executive business reviews, dashboard and reporting
- Set and deliver partner marketing targets and contribution goals to the business
- Set metrics, analyze data, and be accountable for achieving the targets
- Develop and implement scalable partner demand generation programs with the regional marketing teams and partners to build pipeline, awareness, and engagement
- Work with internal stakeholders to ensure we have compelling materials for both the partner sales teams and CrowdStrike sales teams to use in driving customer demand for apps and joint solutions
- Work with a virtual cross-functional team of partner sales, product marketing, sales enablement and marketing managers to ensure overall execution against strategic objectives and priorities
- Cultivate relationships with partner sales teams to understand business and align with GTM initiatives
- Build relationships with and work closely with regional marketing teams and Alliance/Partner managers to develop marketing plans that create and accelerate demand with partners
- Leverage scalable partner demand generation assets including co-branded campaigns, assets and programs to help create pipeline together with ANZ partners
- Manage and optimise MDF funds to ensure partner investments deliver pipeline and ROI and adhere to program goals
- Work closely with Global Partner Marketing to drive and amplify partner communications and encourage engagement from partners
- Be an internal advocate for partners among key stakeholders
Requirements
- Extensive experience in partner marketing and demand generation within the High Technology industry
- Expert understanding of how to drive business and marketing with and through the partner community
- Understanding and experience of the partner ecosystem across Australia and New Zealand
- Experience in managing multiple partners of varied sizes to build marketing programs appropriate for their goals
- Individual contributor with experience managing programs and budget that aligns with marketing and sales goals and objectives
- Knowledge and experience with a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and events
- Exceptional project management, organizational and interpersonal skills with ability to take initiative in a challenging, fast-paced environment with multiple priorities
- Ability to manage multiple projects simultaneously, work on tight deadlines and deliver campaigns on schedule
- Strong creative thinker and problem solver, driven by a bias for action
- Outstanding interpersonal skills to work cross-functionally with sales, regional marketing teams, marketing operations, corporate marketing, peers and partner teams
- Excel at cross-group collaboration with experience gaining consensus and driving deliverables
- Motivated self-starter who thrives in complex and rapidly evolving business environments
- Excellent verbal and written communication skills with an innate attention to detail
- Business-to-Business (B2B) Marketing experience with a SaaS / Security software company is a benefit
- Willing to travel to meet with sales leaders, partners, and attend events (when applicable)
- Proven Salesforce.com knowledge and experience is a benefit
- Bachelor’s degree in marketing, business, communications, or relevant field of study
