CrossMedia Inc.

Group Director, Measurement

CrossMedia Inc.

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Lead

Tech Stack

PythonSQLTableau

About the role

  • We are looking for a passionate, collaborative, and adaptable Group Director, Measurement to join Redbox, Crossmedia’s analytics and business intelligence team. We are an integrated analytics practice that empowers our clients to make media investment decisions by understanding the dynamic between building their brands and driving performance.
  • Our clients look to us to design media measurement that holds media accountable, informs budget optimization, and quantifies business impact.
  • As a GD, Measurement Lead you will drive day to day analytics excellence for our clients.
  • You will help promote data driven decision making across the agency and with our clients.
  • You will partner with senior clients to translate their business objectives into actionable measurement frameworks. These include identifying the right metrics to measure, selecting and executing an analytics methodology, and developing an optimization plan.
  • Crossmedia’s measurement solutions determine incrementality, are holistic (cross channel and full funnel), and focus on business outcomes rather than vanity metrics.
  • The Measurement Lead will interpret results, provide insight, and determine a recommended course of action.
  • You will bring measurement to life for our clients through storytelling, data visualization, and reporting.
  • You will be the expert in senior client meetings. You are expected to guide the discussion, present findings and recommendations, and simplify advanced analytics.
  • Work with our media team to understand historical media performance, optimal media budget, and allocate budget across multiple media channels
  • Mentor and help junior team members to learn and grow.

Requirements

  • 12+ years of experience in marketing analytics and measurement
  • Hands on experience with media measurement approaches including marketing mix modelling (MMM), multi-touch attribution (MTA), experimentation, and brand lift studies.
  • Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting)
  • Understanding of the media measurement landscape: who the key players are along with the pros and the cons of each.
  • Experience creating data visualizations in support of decision making and data storytelling in platforms like Tableau, PowerBI, or Looker.
  • Familiarity with programming languages is a plus (R, Python, dbt, SQL) is a plus
  • Strong statistical and analytical skills — including regression analysis, hypothesis testing, and data visualization.
  • Ability to design and implement measurement plans aligned to KPIs, media plans, and client objectives.
  • Leadership in analytics strategy — guiding analysts, fostering a culture of data-driven decision-making, and presenting to executive-level clients.
  • Strong understanding of privacy, data governance, and evolving measurement challenges (e.g., cookie deprecation, data clean rooms, privacy-safe data sharing).
  • Excellent communication and storytelling skills to clearly convey insights to both technical and non-technical stakeholders.