CrossMedia Inc.

Director

• We are hiring a Director to join our Planning and Business Leadership team in a full time temporary role through August (benefits eligible).
• As a champion of media planning and strategy, the Director, Media, is responsible for delivering a level of innovation and excellence in work.
• This requires an in-depth understanding of communications and media strategy, cross-channel planning, and the intricacies of online and offline media activation and campaign performance analysis.
• You have strong POVs, engaging in industry and agency thought leadership.
• You can toggle between the strategic and executional sides, because knowing the technical allows you to craft a stronger strategy.
• You are comfortable explaining media theories and technology to clients, partners, and internal teams. You take away the smoke and mirrors and are a teacher and mentor to your team.
• You enjoy building relationships with clients, as well as new business prospects and partner agencies.
• You have an entrepreneurial streak and are excited about building the agency with new tools, ideas, and opportunities.
• You are looking for a place to learn, push and build something special, and want to do it in a collaborative environment. You should be comfortable in a casual environment where the structure is loose, and the only limitations are your own.

Director, Media Planning – Temporary

Performance Marketing

• Assist with the development and implement comprehensive SEM strategies to meet client objectives.
• Hands-on experience in the strategy, execution, and optimization of digital media campaigns with a focus on Search Engine Marketing (SEM).
• Manage and optimize campaigns across various platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and other third-party management platforms.
• Execute a variety of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns.
• Utilize strong analytical skills to interpret overall search performance metrics and trends.
• Conduct regular performance reviews and provide actionable insights and recommendations for campaign optimization.
• Implement A/B testing strategies to continuously improve ad performance and ROI.
• Communicate effectively with clients both verbally and in written form, demonstrating strong presentation skills.
• Stay updated with industry trends and best practices, sharing insights with the team to enhance overall team performance

Director, Media Planning – Temporary

Buyer, Paid Search – Temporary