CrossMedia Inc.

Financial Planning and Analysis

• Translate media strategies into actionable investment plans aligned with client goals and audience insights
• Review and fine tune media plan recommendations for Director review
• Review and approve buys, authorizations, and placements created by junior team members
• Ensure all campaigns are executed on time, within budget, and in accordance with client expectations
• Manage the tactical mix of media channels (e.g., Linear TV, CTV, Digital, Audio, OOH, Social, Programmatic, Influencer, Content, Experiential) depending on campaign needs
• Work with the Planning, Analytics and Biddable team to ensure investments are data-informed and measurable
• Serve as a day-to-day junior-level client contact for all campaign-related issues, optimizations, and strategic discussions
• Lead relevant client presentations and status meetings, articulating campaign performance, investment decisions, and recommendations
• Troubleshoot any campaign issues and provide timely resolutions and updates
• Partner with Planning Teams to align media investment with brand objectives and business KPIs
• Build and maintain strong relationships with media vendors and platforms
• Lead negotiations for optimal rates, value-adds, sponsorships, and inventory packages
• Stay updated on market conditions, media trends, and opportunities for innovation or test-and-learn campaigns
• Evaluate vendor proposals and recommend new partners or platforms to test
• Oversee and guide the creation of reporting deliverables by junior team members
• Analyze campaign performance data and extract actionable insights
• Lead post-campaign analyses and work with analytics teams to measure ROI, efficiency, and engagement
• Present learnings and optimization plans to internal stakeholders
• Ensure financial accuracy and timeliness in billing, invoicing, and reconciliation processes
• Track and manage campaign budgets, pacing, and forecasts
• Maintain internal documentation and ensure compliance with agency processes and client contracts (Investment Trackers, Pacing, Dashboards, etc)
• Supervise and mentor a team of Assistants and Buyers, providing guidance, feedback, and performance evaluations
• Oversee day-to-day responsibilities of junior staff, ensuring quality control, timeline adherence, and best practices
• Foster a collaborative, inclusive, and growth-oriented team culture
• Participate in training new team and department members.
• Act as a resource for problem-solving, workload balancing, and process improvement

Supervisor, Integrated Investment

Performance Marketing

• Assist with the development and implement comprehensive SEM strategies to meet client objectives.
• Hands-on experience in the strategy, execution, and optimization of digital media campaigns with a focus on Search Engine Marketing (SEM).
• Manage and optimize campaigns across various platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and other third-party management platforms.
• Execute a variety of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns.
• Utilize strong analytical skills to interpret overall search performance metrics and trends.
• Conduct regular performance reviews and provide actionable insights and recommendations for campaign optimization.
• Implement A/B testing strategies to continuously improve ad performance and ROI.
• Communicate effectively with clients both verbally and in written form, demonstrating strong presentation skills.
• Stay updated with industry trends and best practices, sharing insights with the team to enhance overall team performance

Buyer, Paid Search – Temporary

• Oversee and lead the development and implementation of comprehensive paid search strategies to meet client objectives.
• Execute and optimize a variety of media tactics, such as Search Engine Marketing (SEM), Google PMAX, Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns. (Hands on keyboard)
• Manage monthly and daily spend activities for assigned clients, preferably handling six-figure monthly budgets or higher.
• Lead regular status update calls with clients to review performance and discuss optimization strategies.
• Plan, coordinate, and administer numerous presentations for managed accounts, providing detailed insights and strategic recommendations.
• Communicate key performance trends to account leads and clients effectively, ensuring transparency and clarity.
• Collaborate with various internal and external stakeholders to ensure cohesive and effective campaign execution.
• Provide leadership and mentorship to junior team members, fostering a collaborative and growth-oriented team environment.
• Demonstrate strong organizational skills to balance tight deadlines, manage multiple projects, and navigate challenges effectively.
• Proactively identify opportunities for account and process improvement and efficiency within current strategy and tactics.
• Develop and implement testing strategies to continuously improve ad performance and client ROI.

Supervisor, Paid Search – Temporary

Social Media Manager

• Works with clients to understand brand and implements social initiatives among paid social media advertising.
• Utilizes social platforms natively (Facebook/IG, Twitter, Pinterest, Linkedin, Snapchat) and within PMD technology for paid social media.
• Oversees day to day client operations, management of internal teams, thought leadership and POV development.
• Assists with training and supervising internal teams to ensure best in class strategy and execution.
• Brand strategy experience with the ability to translate that strategy into smart and sound paid social tactics
• Understanding of brand and direct response social initiatives offered in social media paid advertising (i.e. measurement and tracking capabilities specific to platforms)
• Balancing and meeting deadlines and challenges with your strong organizational skills

Supervisor, Paid Social Media – Temporary

Engineer

• Developing and enhancing the Redbox integrated data layer across Measurement, Audience, Optimization, and Insights
• Partnering with offshore data and development resources to ensure timely and quality delivery of data solutions
• Partnering with clients, account leadership, strategy, planning, and Redbox team leads to develop best-in-class Artificial Intelligence strategies and solutions
• Keeping abreast of fast-moving developments in AI and their application to the XM Product
• Ensuring key Redbox data infrastructure is resilient and future-proofed
• Support client and partner data integrations and developing solutions to automate and scale our audience, optimization, and advanced analytics solutions
• Coordinate on data workflows and solutions requirements with Redbox practice leads
• Champion a culture of continuous innovation and operational excellence for data and AI solutions.
• Coordinate and oversee implementation of solutions prototyping huddles and sprints
• Responsible for the ownership and documentation of all media and solutions data infrastructure
• Coordinate with Redbox, Strategy, Planning, and Marketplace teams to develop requirements for automation and AI investments
• Collaborate with Analytics Operations leads to drive global scalability, ensuring localization and compliance with regional data regulations.

Supervisor, Integrated Investment

Buyer, Paid Search – Temporary

Supervisor, Paid Search – Temporary

Supervisor, Paid Social Media – Temporary

Data Engineer, Solutions – Temporary