CoWorq

Marketing

• Develop a holistic marketing strategy for the rebranding of NABIE to ABIDE.
• Create a multi-channel promotional strategy for the 2027 Conference to attract guest participants, high-level speakers, and exhibitors.
• Study industry leaders (IIBEC and ICRI) to identify best practices in scheduling, pricing, and exhibitor engagement.
• Research and identify potential corporate sponsors and exhibitors within the building sciences and engineering sectors.
• Draft and implement a "High-Touch" outreach strategy to convert leads into confirmed sponsors.
• Design professional sponsorship/exhibitor flyers, posters, and infographics that communicate the unique value of our conference.
• Own the strategy and calendar for TikTok, Instagram, LinkedIn, and Facebook.
• Manage the end-to-end newsletter process—from aggregating technical articles to monitoring data analytics and repurposing content.
• Aggregate industry-specific data and articles, turning them into digestible, engaging content for a highly technical audience.
• Meticulously track project expenses and fundraising progress.
• Keep the master database and CRM updated with sponsor details, exhibitor contracts, and lead statuses.

Executive and Marketing Assistant