Business Development Director
The Boundary
Group Director, Integrated Media Strategy
CourtAvenue
full-time
Posted on:
Origin: • 🇺🇸 United States • California, Illinois, Ohio
Visit company websiteSalary
💰 $150,000 - $180,000 per year
Job Level
Lead
About the role
- Lead, mentor, and inspire a team of media professionals; build an accountable, high-performing culture.
- Act as a trusted escalation point for strategy, client, or delivery challenges.
- Own staffing and resource planning across assigned accounts, aligning people, workload, and revenue goals.
- Champion cross-department collaboration, ensuring seamless integration between media, creative, analytics, and client service.
- Drive select departmental initiatives that scale Modifly’s media practice and future-proof capabilities, working closely with Executive Director, Media.
- Architect omni-channel paid media strategies across search, social, programmatic, retail, video, display, and emerging platforms.
- Stay hands-on in guiding campaign structure, optimizations, and platform best practices to ensure strategies perform.
- Bridge media, data, and creative by partnering with analytics and creative teams to test, measure, and scale what works.
- Translate complex performance data into clear, compelling stories and actionable strategies for senior-level clients.
- Anticipate and adapt to industry shifts (e.g., privacy regulations, new platforms, AI-driven solutions) to keep clients and Modifly ahead.
- Develop thought leadership in performance creative effectiveness and its role in driving ROI.
- Serve as senior strategic advisor for enterprise clients, linking media strategy directly to business outcomes.
- Present strategies, results, and challenges with clarity and executive presence, building trust at the highest levels.
- Identify opportunities for scope expansion and incremental growth through audits, new service offerings, and innovation.
- Play a key role in new business pitches and organic growth opportunities.
- Maintain strong platform partner relationships to unlock client value and agency advantage.
Requirements
- 12+ years in paid media with demonstrated success in omni-channel campaign leadership (enterprise-level experience strongly preferred).
- 5+ years in people management, with a track record of scaling high-performing teams.
- Deep expertise across paid search, paid social, programmatic, video, retail/e-commerce media, and emerging platforms.
- Proven ability to connect performance data, creative assets, and media strategy into business-impact storytelling.
- Strong financial and strategic acumen: able to manage budgets, forecast impact, and translate numbers into client-ready insights.
- Exceptional executive communication and presentation skills—able to simplify complexity and inspire confidence in senior stakeholders.
- Adept at managing multiple complex accounts and balancing hands-on detail with strategic oversight.
- Curious, adaptable, and passionate about continuous learning in a rapidly evolving industry.
