Salary
💰 $140,000 - $168,000 per year
About the role
- Develop clear and differentiated positioning and messaging for the Ecosystem product group (Marketplace, Extensibility platform, Developer Experience)
- Define and execute go-to-market strategies and lead GTM execution for partner-driven initiatives and launches
- Collaborate with Brand, Content, Demand Generation, Events, Partner Marketing, Product, Partnerships, Sales, Customer Success, and Enablement
- Create messaging frameworks, announcement copy, sales enablement tools, and case studies to support adoption
- Conduct market research and synthesize insights on market trends, customer needs, and competitive landscape to inform positioning and GTM priorities
- Track and analyze performance metrics such as adoption, engagement, and partner-driven growth to iterate on messaging and GTM plans
Requirements
- 5+ years in B2B SaaS product marketing, ideally with exposure to platforms, partner ecosystems, or developer-oriented tools
- Exceptional storytelling and writing skills; able to explain abstract or technical concepts in a way that resonates with business stakeholders
- Strong public speaking and presentation skills
- Experience collaborating with Partnerships and Partner Marketing to support co-marketing and ecosystem engagement
- Ability to define positioning, map messaging to customer needs, and develop scalable launch plans
- Self-starter comfortable operating in a fast-paced environment and balancing short-term deliverables with long-term vision
- Eager to learn, test ideas, and iterate quickly; customer-first perspective and interest in extensibility and developer experience
- Join an ambitious tech company reshaping the way people build digital experiences
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents
- Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family
- Generous paid time off including vacation days, sick days, compassion days for loss, education days, and volunteer days
- Company paid parental leave
- Personal annual education budget to improve your skills and grow in your career
- Full range of virtual and in-person events, including workshops, guest speakers, and team activities
- Annual wellbeing stipend to care for your physical, financial, or emotional health
- Monthly communication stipend and phone hardware upgrade reimbursement
- New hire office equipment stipend for hybrid or distributed employees
- Eligible for equity awards in accordance with the terms of Contentful’s equity plans
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaS product marketinggo-to-market strategiesmarket researchperformance metrics analysismessaging frameworkssales enablement toolscase studiescompetitive landscape analysiscustomer needs assessmentpartner-driven initiatives
Soft skills
storytellingwriting skillspublic speakingpresentation skillscollaborationself-starteradaptabilitycustomer-first perspectiveeagerness to learniterative mindset