Contentful

Senior Competitive Intelligence Manager

Contentful

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $153,000 - $207,000 per year

Job Level

Senior

Tech Stack

Cloud

About the role

  • Own the process of deeply researching, analyzing, and consolidating competitive insights on a quarterly basis.
  • Conduct in-depth, ongoing research and analysis of competitors’ strategies, products, positioning, pricing, and market trends.
  • Find creative ways to leverage AI responsibly to aid in scaling competitive intelligence efforts.
  • Maintain a detailed repository of competitive intelligence, segmenting top competitors and tracking their moves and field tactics.
  • Develop and deliver high-impact sales enablement materials, including battle cards, competitive briefs, objection-handling guides, and internal presentations.
  • Design and execute sales plays and support the campaigns team in running strategic competitive campaigns.
  • Lead regular training sessions for sales and customer-facing teams.
  • Partner closely with product management, sales, marketing, and executive stakeholders to communicate market shifts and influence product strategy and messaging.
  • Perform win/loss analysis and gather insights from sales deals, customer feedback, and third-party research.
  • Rapidly respond to major competitor announcements with timely analysis and guidance for internal teams.
  • Contribute to thought leadership by sharing market and competitive trends through newsletters, reports, and presentations.

Requirements

  • 5+ years of experience in competitive intelligence, market research, or a related field, preferably in SaaS, cloud, or technology sectors, especially in the fields of Digital Experience Platforms, Artificial Intelligence, Personalization or Content Management / Content Operations.
  • Demonstrated expertise in conducting deep-dive competitive analysis and synthesizing complex information into clear, actionable insights.
  • Proven ability to develop and deliver high-quality enablement materials and training for sales and go-to-market teams.
  • Strong writing, public speaking and presentation skills.
  • Strong cross-functional collaboration skills, with experience partnering with sales, product, and marketing teams to drive business outcomes.
  • Excellent written and verbal communication skills, with the ability to articulate technical and strategic concepts to diverse audiences.
  • Competitive, detail-oriented mindset with a passion for clarity, accuracy, and depth in all deliverables.
  • Experience with competitive intelligence tools and platforms such as Klue or Crayon.
  • Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
Benefits
  • Full-time employees receive Stock Options for the opportunity to share in the success of our company.
  • Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
  • Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
  • A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days.
  • Company paid parental leave to care for and focus on your growing family.
  • Use your personal annual education budget to improve your skills and grow in your career.
  • Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities.
  • An annual wellbeing stipend to care for your physical, financial, or emotional health.
  • A monthly communication stipend and phone hardware upgrade reimbursement.
  • New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

ATS Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
competitive intelligencemarket researchcompetitive analysissales enablement materialswin/loss analysisdata synthesisAI utilizationstrategic campaign executionpresentation developmenttraining delivery
Soft skills
writingpublic speakingpresentation skillscross-functional collaborationcommunicationdetail-oriented mindsetclarityaccuracycreativitypassion for insights
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBAadvanced degree
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