Vice President, Product Management
Verra Mobility
Cloud
Senior Director, Brand Strategy
Calix
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $177,300 - $340,400 per year
Job Level
Senior
Tech Stack
Cloud
About the role
- Shape and execute the brand narrative across the Calix innovation portfolio, including Broadband Platform, SmartLife managed services, and Calix Cloud solutions.
- Lead cross-functional initiatives that unify brand voice and amplify customer success stories across digital, social, events, and other channels.
- Define and evolve brand architecture and positioning for Calix’s platforms and services.
- Lead development of Creative Platform documents to align product and corporate marketing on messaging.
- Ensure messaging reflects a compelling and current value proposition for cadence release cycles and customer engagement.
- Build and manage a brand system including logos, wordmarks, trademarks, domains, and naming conventions.
- Launch and maintain a Digital Asset Management (DAM) system for brand assets; chair the Naming Council and oversee quarterly trademark reviews.
- Develop and execute brand strategies to fuel growth with new customers and new employees; align brand messaging with sales motions and the buyer’s journey.
- Drive top-of-funnel engagement through thought leadership, storytelling, and campaign integration.
- Collaborate with Product Marketing and Communications to maintain living documents and facilitate async reviews and stakeholder feedback loops.
- Evaluate and implement emerging technologies and platforms to advance brand strategy; manage brand strategy budget for efficient resource allocation.
- Define KPIs for brand engagement and recognition, report quarterly on brand performance across channels, and use data to refine strategy.
- Define and enforce RACI models for brand messaging ownership and updates; ensure NDA-compliant sharing of brand assets with agency partners.
Requirements
- Undergraduate degree in a relevant field.
- MBA or MFA preferred.
- 8–12 years in brand strategy, product marketing, or communications.
- Proven experience in brand strategy, preferably in a high-growth B2B technology environment.
- Exceptional leadership and cross-functional collaboration skills.
- Deep understanding of digital brand systems, including DAM, SEO/AEO, and analytics platforms.
- Strong storytelling ability and a ruthless eye for brand-aligned messaging.
- Experience managing trademark portfolios and naming conventions.
- Ability to operate with urgency, clarity, and precision in a fast-paced environment.
