Vice President, Product Management
Verra Mobility
Cloud
AVP, Head of CAP Marketing Enablement
Nasdaq
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $142,500 - $237,500 per year
Job Level
Lead
Tech Stack
Cloud
About the role
- Unify CAP Marketing campaign, digital and analytics capabilities to increase collaboration, leverage and scale
- Set strategy and drive execution of Campaign Center of Excellence (Manila), Digital Performance (Atlanta and NY) and Marketing Operations (NY and Manila)
- Partner with enterprise digital and revenue operations to align martech, CRM stack, measurement and attribution
- Lead development and execution of annual and long-range plans to enhance operational efficiency and impact of CAP Marketing
- Collaborate with CAP Marketing senior leadership to inform organizational design, capacity and technology planning
- Develop partnerships with Enterprise Digital and Technology to maximize martech and data leverage
- Harmonize CAP Marketing functions including campaign execution, martech stack development and unified metrics and reporting
- Provide executive-level reporting and actionable insights for monthly or quarterly business reviews
- Develop and manage budgets reflecting long-term strategic needs
- Enable operational activities, workshops, training and forums to keep CAP Marketing team updated on digital marketing and technology
- Nurture relationships with leadership across Marketing, the business and the Enterprise to align strategies and processes
- Communicate progress with clarity and transparency to demonstrate value and alignment with business objectives
- Lead a global team to maximize operational and technological leverage while nurturing talent with focus on growth and accountability
Requirements
- Minimum of 12 years of digital marketing experience, with a focus on marketing operations, analytics and martech
- Strong technical knowledge of MarTech tools and platforms, including Adobe MarTech stack, Google Marketing Cloud, Salesforce and Marketo
- Strong knowledge of and experience building marketing analytics and reporting tools
- Strong leadership skills with experience managing multiple teams and driving team performance
- Excellent communication skills with the ability to collaborate effectively with cross-functional teams and within a large, matrixed organization
- Ability to work across time zones as part of a multi-cultural and geographically dispersed team
- Passionate about achieving positive results for the business
- Compelling storyteller with the ability to communicate business value through data to senior management and teammates
- Experience in accelerating growth in a fast-moving, fluid environment where user experience/customer expectations are changing rapidly
- Experience in successfully managing senior leadership interactions as well as the ability to collaborate with various stakeholders across the organization
- Advanced knowledge of digital marketing strategies and digital data architecture and modelling
- Bachelor's degree in Marketing, Business Administration or related field or equivalent experience; MBA preferred
