Marketing

• Unify CAP Marketing campaign, digital and analytics capabilities to increase collaboration, leverage and scale
• Set strategy and drive execution of Campaign Center of Excellence (Manila), Digital Performance (Atlanta and NY) and Marketing Operations (NY and Manila)
• Partner with enterprise digital and revenue operations to align martech, CRM stack, measurement and attribution
• Lead development and execution of annual and long-range plans to enhance operational efficiency and impact of CAP Marketing
• Collaborate with CAP Marketing senior leadership to inform organizational design, capacity and technology planning
• Develop partnerships with Enterprise Digital and Technology to maximize martech and data leverage
• Harmonize CAP Marketing functions including campaign execution, martech stack development and unified metrics and reporting
• Provide executive-level reporting and actionable insights for monthly or quarterly business reviews
• Develop and manage budgets reflecting long-term strategic needs
• Enable operational activities, workshops, training and forums to keep CAP Marketing team updated on digital marketing and technology
• Nurture relationships with leadership across Marketing, the business and the Enterprise to align strategies and processes
• Communicate progress with clarity and transparency to demonstrate value and alignment with business objectives
• Lead a global team to maximize operational and technological leverage while nurturing talent with focus on growth and accountability

AVP, Head of CAP Marketing Enablement

Senior Marketing Manager

SVP, Consumer Marketing

Integrated Marketing Associate

Trade Marketing Manager

Senior Campaign Marketing Specialist