Marketing Manager
eCapital Corp.
Cloud
Director, Product Marketing
Blink Health
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
Cloud
About the role
- Develop and own the BlinkRx messaging framework that anchors us in a distinct category space, clearly differentiates us in the market, and resonates across diverse personas.
- Build and maintain a detailed understanding of buyer and influencer personas—including their goals, pain points, decision criteria, and purchase journey.
- Ensure persona insights directly inform product positioning, content, and sales strategies.
- Articulate and evangelize our unique Point of View (POV) on the market problem, ensuring that messaging communicates not only “why BlinkRx” but also “why now” and “why solving this matters”.
- Lead industry research, market insights, and thought leadership efforts to refine positioning and inform go-to-market decisions.
- Collaborate with subject matter experts and executives to identify industry-leading content topics and collaborate on content creation, including whitepapers, webinars, conference presentations, and opinion pieces.
- Identify and secure speaking opportunities, media placements, and event participation that amplify BlinkRx’s presence and authority.
- Build and maintain a robust library of sales enablement tools, including pitch decks, battlecards, one-pagers, case studies, and ROI calculators.
- Partner with Sales leadership to train and equip the team with persona-specific messaging, market insights, and product knowledge that accelerates deal velocity.
- Partner with Product Management to translate product features into clear, compelling value propositions tailored to specific personas.
- Support product launches with integrated go-to-market plans, ensuring alignment between product capabilities, market needs, and buying behaviors.
- Conduct ongoing market and customer research to guide product roadmap decisions and GTM strategies.
Requirements
- 8+ years of product marketing experience, preferably in B2B SaaS or healthcare technology
- 3+ years of people management experience, with proven ability to lead and develop product marketing and content teams
- Proven track record of supporting enterprise sales teams and complex B2B sales cycles
- Experience in marketing to life science companies, healthcare providers, or related industries
- Strong analytical skills and experience with marketing analytics tools
- Proven ability to collaborate cross-functionally and influence without direct authority
- Experience with CRM platforms, marketing automation tools, and sales enablement technologies
- Bachelor's degree in Marketing, Business, Life Sciences, or related field
- MBA or advanced degree preferred
