Build strong consulting relationships with Dealer base and Region/Zone Manager.
Educate and inform Dealer-base and Region/Zone Manager-base on current OEM program offerings and services to increase value and conversion.
Assist Dealers with meeting OEM’s requirements and achieve/exceed marketing goals.
Assist in training Marketing Assistants and Marketing Consultants to learn products and systems.
Review marketplace and industry changes and adjust marketing plans accordingly.
Create dealer-level and region/zone-level marketing plans based on preferences and buying/enrollment habits.
Create and present training material for client/deal regional/zone meetings.
Develop and implement quality control processes.
Assist in the collection, review and analysis of documentation of dealer communications in the Customer Relationship Management system.
Maintain calendars and timelines for assigned marketing initiatives and create reports for Team Leader regarding performance.
Maximize customer retention and satisfaction and achieve sales and marketing goals by educating dealer-base on product/service portfolio.
Produce measurable results and assist in researching, evaluating and recommending enhancements to market positioning and internal processes.
Assist team members with product/service issues and escalate when appropriate; assist in creating and adapting new marketing approaches.
Assist the Team Lead in representing DSG in inter-departmental projects and in developing process documentation.
Perform the Marketing Consultant duties.
Requirements
Bachelor’s degree (BA or BS) from an accredited four-year college or university required or equivalent experience in Marketing, Sales and/or Customer Service.
An equivalent combination of experience and education may be considered.
Minimum of one year experience in an Automotive Program as a Marketing Consultant preferred.
Experience with Direct Marketing and creating/implementing marketing plans.
Must be able to write reports and business correspondence and have the ability to effectively present the information to management or customers.
Ability to multi-task and work with all levels and backgrounds in a diverse workforce.
Knowledge of Microsoft Office specifically including Word, Excel, PowerPoint, Outlook, Access.
Ability to operate a computer, keyboard, telephone, headset, and other office equipment.