Director, Programmatic
Barkley
Programmatic Analyst II
Cognitiv
full-time
Posted on:
Origin: • 🇺🇸 United States • Washington
Visit company websiteSalary
💰 $100,000 - $140,000 per year
Job Level
Mid-LevelSenior
About the role
- Coordinate cross-functionally with Client Success, Science, Engineering, and Sales to drive campaign performance
- Independently represent campaign performance to Client Success, Sales, and AdOps
- Qualify campaigns, ensuring appropriate data source, attribution, KPI, BM, filtering and data source
- Monitor campaigns and establish and execute campaign improvement plans
- Dive deep into bidding logic to identify opportunities to drive greater performance
- Identify analyses to inform campaign setup (delivery, performance, margin) and recommend next steps
- Propose, launch, and evaluate campaign performance improvement experiments and document outcomes
- Access and query complex datasets to inform decisions
- Build custom attribution pipelines as needed
- Automate manual tasks or create clear requests for automation
- Recommend process improvements to improve cross-team collaboration
- Build high-utility dashboards or pipelines
- Identify new product capabilities, automation opportunities, and platform improvements
Requirements
- Bachelor’s degree in Mathematics, Economics, Engineering or related, technical field
- Proven experience (Typically 5+ years) in managing programmatic advertising campaigns across various platforms (DSPs, SSPs)
- Solid understanding of digital marketing principles and best practices
- Familiarity with ad tech tools and platforms such as Google Ads, DV360, IAS, DoubleVerify, etc.
- Experience with data analysis and interpreting campaign performance metrics
- Proficient in accessing and querying complex datasets (e.g. Requests)
- Strong familiarity with relevant attribution methods and capable of building custom attribution pipelines as needed
- Strong problem-solving skills and ability to think creatively to find solutions
- Team player with the ability to collaborate effectively across departments
- Proactive and self-motivated with a strong sense of ownership over campaign performance
- Excellent communication and interpersonal skills, with the ability to simplify complex topics
- High sense of agency, detail oriented and strong organizational skills
- Comfortable working in a fast-paced, rapidly changing environment
