Marketing Operations Specialist
HighlightTA
Director / Senior Director, Marketing Operations
Cogent Biosciences
full-time
Posted on:
Location: Colorado, Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $215,000 - $275,000 per year
Job Level
Senior
Tech Stack
Vault
About the role
- Serve as a strategic partner to the bezuclastinib brand team, ensuring Marketing Operations aligns with Cogent Commercial objectives to enhance executional effectiveness.
- Develop and implement a marketing operations strategy aligned with the unique needs of bezuclastinib and its potential three indications.
- Drive continuous improvement in operational processes to support agility, scalability, and compliance.
- Lead budget planning, resource allocation, and vendor oversight to support commercial execution.
- Key commercial lead for the Cogent internal promotional review process (MLR) and manage the end-to-end content approval process for key commercial materials.
- Ensure timely and compliant review of promotional materials, including HCP and patient-facing assets.
- Manage critical systems supporting these processes such as Veeva Vault PromoMats and ensure system optimization for content approval workflows.
- Work with marketing to ensure the execution of complex customer engagement plans into high-performing omnichannel campaigns across HCP, patient, and caregiver audiences.
- Collaborate with analytics teams to integrate insights into campaign design and optimization.
- Ensure systems and platforms readiness to track key data and metrics for campaign effectiveness and measurement.
- Ensure personalization and precision in outreach, leveraging data and segmentation strategies.
- Oversee speaker bureau operations, including nomination, contracting, onboarding, and program logistics.
- Ensure compliance with industry regulations (e.g., FDA, transfer of value) and internal policies.
- Lead execution of congresses, conventions, and field-sponsored events with a focus on ensuring full optimization of congress presence and execution.
- Manage agency selection, onboarding, performance tracking, and contract alignment.
- Establish KPIs and ensure high-quality deliverables that support brand objectives and scientific integrity.
- Develop and deliver training programs for internal stakeholders and agency partners.
- Maintain SOPs and process documentation tailored to the key indications for bezuclastinib marketing operations.
Requirements
- Bachelor’s degree in Marketing, Business, Life Sciences, or related field; advanced degree preferred.
- 8–10+ years of experience in pharmaceutical or biotech industry, with significant experience in oncology and/or rare diseases preferred.
- 5+ years of developing, accelerating and standardizing omnichannel operations processes aligned with the wider omnichannel vision
- Proven leadership in promotional review, omnichannel execution, and vendor management.
- Deep understanding of regulatory requirements, including FDA, PAAB, and global compliance standards.
- Proven ability to build, lead and develop high-performing teams across multiple marketing operations functions.
- Strong business acumen with experience translating strategic priorities into operational execution.
- Experience with key systems and platforms such as Veeva Vault PromoMats and Events highly preferred.
- Strong analytical, communication, and cross-functional collaboration skills.
- Ability to thrive in a fast-paced, high-stakes environment with multiple priorities.
